It’s no secret that making use of video production services to promote your products or services has obvious advantages over other forms of content marketing.
If all goes well, the audience will get a chance to see how the product or service works and how it can help them in a way that would be impossible through any other form of content.
But there’s more to it than that. With video, you have the power to not just explain your products or services, but to tell a story that does that for you.
We’ve helped many companies creatively use video to promote their products or services in our time in NY / NJ video production, so we just wanted to pass on some of what we’ve picked up along the way.
Well, after 18 months of waiting, Walt Before Mickey, finally had it’s premiere festival release at The SkyWay International Film Festival on Friday June 12th. It was a rousing success. The film was extremely well received and we got so much great feedback from industry professionals and theatre goers alike. They couldn’t believe the film that we were able to produce under such a low budget. Yes, indeed! We made a film for $500k and made it look like $7 million.
The only way that you can do that is with a dedicated team and a willingness to work overtime in order to make something work. Well, we had both. We had a dedicated crew who believed in our director, Khoa Le, and production team as well as the special subject matter that we were tackling. Yes, we had a great responsibility to tell a very important story about a very important individual, Walt Disney himself. That’s what made us all work diligently to make sure that we captured every little ounce of that era that we could. I think we did him justice.
Thomas Ian Nicholas did an outstanding job as Walt and there were some very great supporting performances as well. Namely, Jodie Sweetin, who did a great job as Charlotte Disney. Here is an article of our opening night premiere, highlighting her appearance at the Skyway International Film Festival.
We also had plenty of other well known actors in it, like Jon Heder, David Henrie, Hunter Gomez, Taylor Gray, Conor Dubin, Natasha Sherritt, Ayla Kell and, of course, me, Frank Licari as the villain. It was a fantastic cast. Shout out to Executive producers Armando Gutierrez and Arthur Bernstein for having the initial vision to recognize that this story needed to be told and giving us all an opportunity to work on such a great project.
A special shout out to Joe Stone and Jay Weber for doing such a great job in Art Direction and to Beverly Safer for doing an outstanding job on costuming. Amazing talent!
There is so much more excitement to come. Khoa and I are already in the midst of searching for investors for our next project, entitled Brandini. It’s going to be a beautifully inspirational story about music, love, family, determination, hope and passion. We can’t wait to start pre-production.
Don’t forget to visit www.Kvibe.com/walt-before-mickey and www.Kvibe.com/BrandiniFilm for all of the information on our current and future projects, and check out the official Walt Before Mickey site to pre-order your DVD copy of the film..
If you still don’t have some type of video on your company homepage yet, you really need to think about getting one up there, especially if your competitors have already done it.
But the truth is, nowadays, to be truly successful when using video production for business purposes, you need to think about the specific audience you’re trying to reach so you can create a video that has a unique appeal to them.
Now, we’ve been in NY / NJ video production for a long time, and there are a lot of ways to research your target audience, but this post is all about the buying cycle. Certain types of videos are most effective at certain stages of the cycle.
The right video at the right time can persuade potential buyers to enter the cycle or can guide them to the next stage. It can help raise initial awareness about your business and comes in handy post-sale as well.
So, we created this post to give you an idea of what kind of video content works best at each stage of the cycle so that you can get the most out of your video efforts.
The internet can be a platform of distractions. There’s so much information, so many advertisements, so many videos, it tends to be a little overwhelming at times.
And that’s just from the user standpoint, but what about the other side of things? When you’re a business trying to connect with your target audience through video content, how do you stand out from all this chaos and madness?
While there are several ways to set your video apart from your competitor’s, the one were talking about today is sound, or more accurately, the lack of sound.
Sometimes, purely visual storytelling draws people away from all the other noise and closer into your content.
In our experience in NY / NJ video production, we’ve seen, firsthand, some of the ways you can use silence to your advantage and how effective the silent or no-dialogue approach can be with modern audiences.
Music can make or break a video project. It can be the single most alluring aspect of any video production, the part that grabs the audience’s attention and draws them in closer.
That’s if you make the right choice, of course, and trust us, we’ve been in NY / NJ video production for a long time, and that’s not always so easy.
You need to consider the objective of the video, the preferences of your target audience, how the music will enhance the mood or message, your company’s personality if it’s a corporate video production, etc.
And if you make a mistake with your music, it can go from what could have been the video’s biggest draw to its most distracting aspect.
The bottom line is, music is one the biggest weapons in the entire production process. So, let’s go over a few tips to ensure you make the right move with your music choice.
One of the challenges of casting a piece where you are trying to stay true to “real” people or historical figures is that you have a point of reference on their lives that you must abide by. Not only do you want to be true to their character, personality, background, etc. but you are forced to take into account their physical appearance. Obviously, if you did a film on President Obama, you couldn’t cast Tom Hanks or Harrison Ford to the play the president, regardless of how talented you think they are. You would need someone who resembles him in some way so as not to be forced to suspend disbelief so much so that it affects the integrity of the story.
Well, in Walt Before Mickey, we had this issue on more than one occasion. Not only did we have to match Walt (Thomas Ian Nicholas) and Roy (Jon Heder) as brothers whom we’ve seen in pictures thousands of times but we also had to match Walt in three stages of his life. We had to get young male actors who could feasibly be him at 7 years old and at 13 years old. We also had to match other characters in the film to their real life counterparts. This all adds to the authenticity of the picture.
One of our most important things was making sure that Lillian Disney (Kate Katzman), Walt’s wife looked like the real Lillian. Well, our lovely leading lady, Kate, had the most beautiful “Blue” eyes and blonde hair which would not have worked. So, other than the obvious brown haired wig that we could use, we also had to use colored contacts for her and it completely changed her look. It also, by no surprise, was very uncomfortable for her to work with and changed her expression quite a bit.
I know that, sitting with her on set, she complained that it was totally different seeing through the colored contacts and it affected her quite a bit. In the end, she soldiered through and was able to stay true to the character. As an actor, it’s always quite a sight to be see yourself in pictures or on screen, looking totally unlike yourself. However, sometimes it can truly help to be able to not only create the character’s life internally and find their voice but also, with the help of costume, wigs, makeup and accessories transform yourself physically for a role.
Growing up in the acting world, my favorite actors were never the personality actors, the ones who looked and sounded the same in every role but I had much more appreciation for the character actors who weren’t afraid to completely embody another person’s looks forsaking their own good looks and comfort.
In the end, it’s just another piece of the story telling puzzle that adds validity, integrity and truth to the final product.
Don’t forget to come and see Khoa and I and the rest of the Walt Before Mickey family at the Skyway International Film Festival on June 12th-14th in Bradenton Florida; the first official screening of a Khoa Le and Frank Licari collaboration. Although it wasn’t our production and we weren’t the ones in control, it certainly became our baby and we hope to see you all there.