Interviews are an important part of so many different kinds of videos, whether it’s a corporate or commercial video production or a documentary.
They’re an efficient, inexpensive way to get a lot of important, interest, or entertaining content across to your audience, but make no mistake, you won’t find much success without a quality interviewee.
And we’ve been in NY and NJ video production long enough to know that while you should try to go with people who are comfortable on camera and somewhat outgoing whenever possible, sometimes, you can’t, or it’s simply not the best approach.
So, if you’re an introvert who needs to be on camera or you need an expert or previous customer to do an interview who may be a little on the shy side, check out these tips.
Cut yourself or the interviewee some slack.
First of all, take it from us as NJ / NY video production vets, you don’t need to be an introvert to have issues with doing an interview, whether it’s a documentary or a corporate video production. So, for some general tips, check out our post: Tips for the Talking Heads in Your Next Video Production.
But if you are an introverted person or the best fit for the interview portion of your video is, then the first thing you need to do is remove some of the inherent pressure.
And that starts with remembering that it’s just that, inherent. It comes with the territory. Most people new to video feel uncomfortable and are often unhappy with how they look on camera; it’s normal.
So don’t start nit-picking your performance or the interviewee’s. Try to understand that in cases like these, the content is everything. You don’t have to force emotion or energy and if it’s authentic, a little awkwardness is usually okay.
Structure the shoot with energy and comfort in mind.
The one good thing about finding out you have an introvert for your interview subject beforehand, even if it’s yourself, is that you can plan and design your shoot with that information in mind.
So, try to schedule the interview portion of your film or video production at a time when you or your subject will likely be energized and focused.
That could be early in the day, later after you or the interviewee is done with work, or maybe a weekend day rather than the middle of the week. The point is, find a time that gives you or your subject the best chance of giving a lively, useful interview.
From there, if there are multiple interviews, be consistent. Introverts tend to find comfort, a certain level of relief, in structure.
So try to stick to a certain formula, use a teleprompter if possible, etc. The point is, you need to do everything in your power to make the interviewee as comfortable and energetic as possible and trust us as NY and NJ video production experts, good timing and a solid structure go a long way.
Prepare and practice, as much as possible.
No matter what kind of film or video production it is, there need to be wide open lines of communication between the interviewer and interviewee before the shoot.
Everyone involved should be completely aware of what the goals of the interview are, what the audience is expected to be able to take from it.
You may think that taking the opposite approach and keeping things spontaneous is better when the aim is authenticity, but it usually results in the exact opposite effect, especially when you throw introverts into the equation.
They’re better off having an idea of the mission behind the interview and fully understanding the point of its inclusion in the overall video.
And while it helps to keep the tone of the conversation casual and authentic, you should still practice as much as possible. Even if it’s just body language and posture, practice always helps.
Pretend you’re talking directly to the viewer.
We know. We’ve done a lot of interviews in our time in NJ / NY video production, and simply forgetting that there’s a camera in front of you is easier said than done.
However, the reason you hear it a lot is because it really works. You or your shy subject needs to imagine that the camera, or if you’re supposed to look directly at the interviewer then the interviewer, is the intended viewer.
So if it’s a corporate video, imagine you’re passing on your information to a new employee or a current one or any part of the target audience.
If it’s a documentary, imagine you’re talking directly to a viewer with genuine interest and excitement in the subject you’re discussing. If it’s a commercial video or you’re giving a testimonial, imagine you’re talking to a current or potential customer.
The point is, if you’re an introvert, you need to try and make yourself believe that the situation isn’t so extraordinary. Imagine you’re simply recounting your story or passing on your information to an interested party rather than a camera or a stranger.
In the end, it’ll all be worth it.
The bottom line is, while it’s preferable to find a funny, outgoing subject for your video interviews, someone who’s genuinely comfortable on camera, that’s not always possible or practical.
Sometimes the people who make the most sense for the interview portion of your videos are introverts, and that doesn’t mean you should discard them and go with the next best option.
Just try to remember to cut introverts some slack (including yourself), keep structure and timing in mind when designing the shoot, make sure there’s enough time to prepare and practice, and try to make things as comfortable as possible.
Get all that right and you’ll end up with an interview that’ll make any extra time and energy completely worthwhile.
About Us: KVibe Productions, a longtime leader in the NY and NJ video production industry, offers the total package of video production services. Whether you need a web promo video, a commercial, a corporate video, or a feature film, KVibe can take you every step of the way and at KVibe, we create to inspire.