Interviews are an important part of so many different kinds of videos, whether it’s a corporate or commercial video production or a documentary.
They’re an efficient, inexpensive way to get a lot of important, interest, or entertaining content across to your audience, but make no mistake, you won’t find much success without a quality interviewee.
And we’ve been in NY and NJ video production long enough to know that while you should try to go with people who are comfortable on camera and somewhat outgoing whenever possible, sometimes, you can’t, or it’s simply not the best approach.
If you’ve already begun to use video production for marketing purposes and you feel that you’re creating some fairly high quality stuff yet you’re not seeing the results you expected, we know what the problem may be.
Your video(s) may not have the right call(s) to action, or CTA(s). You could be doing your part in terms of creating content that keeps the viewer immersed throughout only to be losing them at the very last second.
And the worst part is, that’s when you finally have them right where you want them. Take it from us as longtime NY / NJ video production vets, that’s not the time to loosen your grip but to tighten it and bring them in closer.
After much waiting, we did recently get some good news about Walt Before Mickey. Beginning August 14th, our little film, which will be released domestically by Voltage Pictures and internationally by Mission Pictures, will come to theaters in a limited release. Although we are also working on other venues, for now, WBM will be showing at AMC Cinemas, Downtown Disney starting August 14th as well as across the country in the Bow Tie Cinemas family of movie theaters.
We are very excited to see where this goes. Obviously, if the movie does well during this limited release, it would be extended in those venues and perhaps other theater chains will hop on board.
At the moment, it seems that our release plan includes a “self distribution” angle leading up to the TV, DVD and VOD release in the late fall. So, that gives us over three months to get our film to the theatrical market and see what kind of buzz we can create.
Although Khoa and I are already hard at work in getting our next film to pre-production, we are keeping a watchful eye on the rollout and success of Walt Before Mickey. After all, for the moment, it is our calling card as a partnership.
Brandini is on its way and we’ll have some news on the new film slate very soon. Kvibe Productions and CTS are also working on a killer social media campaign for this next one. Everything is going to be strategically and systematically laid out. No stone left unturned. As investors come in to this, we are going to show them how manageable budget independent film making is done. From concept to creation to post production to marketing. It’s going to get interesting very soon.
No matter what kind of film or video production you’re working on, using a shallow depth of field can make things a little more interesting.
A shallow depth of field just means that only a small part of what’s on screen is in focus while everything else isn’t.
As longtime NY and NJ video production vets, trust us, it’s not just a great way to help emphasize what you want viewers to take notice of and focus on, but also to add a little extra visual flair and dimension to your videos and to let the viewer know that you know what you’re doing.
As the uses for commercial and corporate video production continue to evolve and expand, more and more companies are turning to video interviews.
And whether it’s a customer testimonial, a company intro video, or even a documentary that requires or could benefit from interviews, they’re a great source of inexpensive, informative video content, and people are catching on to that.
However, with more and more individuals and businesses using video interviews, it’s gotten harder and harder to produce ones that stand out from the rest.