Whether you’ve been using video production to promote yourself or your business for a while already or you’re just implementing video now, you need a solid plan in place.
Yes, if you come up with a single great idea you should, by all means, try to bring your vision to life, however, like anything else, a little planning and preparation is often the true difference maker.
As a longtime NY / NJ video production company, we know how indispensable a good plan can be, and how quickly things can fall apart without one.
Now, the details of your plan depend on your specific objectives, your target audience, etc., but no matter what you do nor why you’re doing it, every effective video production plan could benefit from the following four things.
1. A Mix of Short and Long-Form Video Content
You don’t have to be in the NJ / NY film & video production business like us to know how important it is to connect with the vast masses of social media users nowadays. They’re too large a part of any target audience to ignore.
And while there are numerous ways to try and reach them, creating short-form content is right at the top of that list.
Whether it’s Twitter, Vine, etc., many of the major social media players now support and encourage the posting of video content, and for the most part, the shorter the better.
You need content that social media users can view while scrolling through their timelines or news feeds and, furthermore, social users love to share content, which is all the more reason to create the kind of content they’re craving.
Now, it’s important to understand that solely creating shorter content isn’t the best approach either. Many users, mobile users particularly believe it or not, enjoy longer, more in-depth content, so you need to find a nice balance of the two.
2. A Schedule
Like mentioned above, if you suddenly come up with a great idea for a project, whether it’s for a commercial video production or something else, no one’s saying you shouldn’t go ahead and try to create it, however, keep in mind that consistency is key.
If you’ve established a presence on any of the various social media sites and you do what it takes to maintain that presence, then you should have a good idea of how much scheduling can help keep things consistent.
And just as a social media calendar can help to remind you to post what you need to post when it’s best to post it, a video production calendar can help you keep your video content consistent.
So, instead of rushing to create and post a single good idea for a video, try to take some time to think about how you can expand that idea into a series.
That way, you can create a targeted video campaign consisting of multiple videos that you can then post over time, and you can schedule each post to coincide with relevant dates, industry events, product launches, etc.
With a well prepared schedule in place, you can disperse your video content at the right time, taking advantage of any relevant hype of buzz that can help to make your content more valuable at the time it’s released, and it also allows you to keep your content fresh in your audiences’ minds.
3. Tips and How-Tos
We see it all the time in NY and NJ video production; many individuals and businesses just starting to use video as a promotional tool think that they should keep their trade secrets or special skill sets to themselves.
It makes sense; who wants to give away their trade secrets? However, you need to get viewers on your side, you need them to see you as a valuable source of information.
So, no matter what you do nor why you’re creating videos, it always helps to use your know-how and experience in your video plan to help your target audience.
Creating and posting how-to videos and tutorials is a great way to establish yourself or your brand as a trustworthy industry source, a source worth coming back to for more information in the future.
So, as long as you create high-quality How-to videos, videos that genuinely help people or educate them, people will likely come back for more help in the future, and that’s worth spilling a few secrets at least.
4. Calls to Action
Another common mistake that individuals, business owners, and marketers make when they’re just getting into video production is they create a quality video yet neglect to include a call to action, or CTA.
If you manage to create videos that do their part to draw viewers in and to keep them captivated throughout their entirety, then you need to give viewers their next move.
Whether you want to send viewers to your website, to an in-store location, to more video content, etc., the point is, just a couple of words can make all the difference, and there’s no justifiable reason to leave them out.
For more information on why you need to include CTAs and how to go about ensuring they’ll be effective, check out our recent post: The Missing Piece to the Puzzle: Killer CTAs.
There’s more to it than that, but it’s a good start.
The bottom line is, there should be no remaining doubt about video being an effective promotional tool. No matter what industry you’re in nor your objectives, video can help.
However, like anything else, it helps to have a plan in place before wasting time and money creating video content that won’t be all that effective or relevant to your audience.
So, don’t rush into it, take your time, and remember these 4 essentials. Of course, a lot more goes into creating effective video content, but this a good start.
About Us: KVibe Productions, a leading NY / NJ film & video production company, can handle every aspect of the production process. Whether it’s a commercial video, a corporate video production, or a feature film, we can take you every step of the way, and at KVibe, we create to inspire.