First of all, if you need to enlist outside help to produce video content for your business, you need to be sure to find the right fit for your company, because their efficiency will largely dictate how much time and money you save.
For more on that, check out this post, 5 Tips to Find the Best Video Production Company For Your Business, but make no mistake, there are some things you can do on your side to ensure the production goes as smoothly as possible.
We’ve been doing film and video production in the NY and NJ area for a long time now, so take it from us, by following these few tips, you can save precious time and money in the planning and execution of your next corporate video production.
Don’t neglect the essentials.
There are many reasons to make a corporate video and there are many different ways to save time and money depending on the reason. Are you creating a customer testimonial to showcase your customer service and products’ effectiveness or are you attempting to recruit new employees?
Perhaps you’re creating a how-to video to showcase your expertise, the point is, you need to decide, first and foremost, if you’re selling, promoting, raising brand awareness, etc.
But no matter what kind of video you’re creating, if you neglect the basics, which include having a firm understanding of your audience and their interests, preferences, questions, concerns, etc., it’ll all be a waste of time.
You also need to know, early on, where you intend to post your videos to connect with that audience. Will it be on your website or a social page? It does make a difference, both in terms of compatibility and tone.
From there, you should watch other corporate videos to see if there are any particular aspects you like or dislike and then relay that information to the creators of the video so they’ll have some visual references. It’ll speed up the process and the same goes for any brand assets like logos, fonts, and specific colors that you may want weaved into the video.
Corporate video shoots often entail shooting at the workplace or using employees as subjects, which makes scheduling particularly important in corporate video production.
Getting everyone in the right place at the right time can be like pulling teeth, so the best bet is to schedule the production as far in advance as possible.
Trust us as longtime NY / NJ video production experts, if you can start scheduling the shoot before the script is even finished, do it. The sooner, the better.
Appearing on camera can be difficult for some people and some simply won’t be comfortable with it, so you need to make sure to lock down the key members of your company that need to be a part of the video as quickly as you can to avoid unexpected issues slowing things down later on in the process.
Carefully consider sight and sound.
Like mentioned above, corporate video production often requires the use of the actual workplace, especially if you’re attempting to showcase your company culture or give viewers some behind-the-scenes information.
And you don’t want to have the production crew show up and find out the space you’ve chosen to shoot in won’t work. So, keep in mind that size matters. You’ll need extra space for gear, the crew, etc., and look for a nice background, of course.
You also need to carefully consider the sound environment of the space. You’ll need peace and quiet to shoot because the last thing you want is to capture some incredible shots only to find out later on in the editing room that the sound quality is terrible.
Talk to your space’s maintenance department to ensure they’re aware of the situation, just in case they need turn off the air conditioning or something of that nature.
The point is, you don’t want to waste time finding a new space on the first day of shooting nor waste post-production time by making your editors have to cut out unwanted noise later.
Keep communication channels open.
Like mentioned above, it’s important to relay any and all information that could help your video crew get a better idea of how you envision the project beforehand.
However, that doesn’t mean you should just sit back and keep quiet once production gets rolling. Don’t be afraid to ask questions, voice concerns, and make suggestions.
Now, you don’t want to micromanage. After all, you enlisted help for a reason and want to allow for some creative freedom, but that doesn’t mean you shouldn’t try to catch a problem before it leads to tons of wasted time in the editing room either.
So, keep a close watch but try to be mindful of the fact that there is another stage in the process. You don’t want to jump to any conclusions before you have a more developed understanding of how the video will look after post.
For more information on communicating and collaborating with a video production company, check out this post, 4 Tips for Working with Your Video Production Company.
Don’t spend time and money on anything that’s not absolutely necessary.
There are plenty of other ways to cut back on time and money spent during a corporate video production. You just need to think carefully about what your production truly requires. Ask yourself how many actors and locations you really need, and how much equipment?
The bottom line is, everything little thing adds up, so only spend your time and money on elements that will help your video have a greater impact.
About KVibe Productions: A full-service film & video production company in NJ / NY, KVibe can handle every aspect of production. Whether it’s a commercial video production, a corporate video, a feature film, etc., KVibe creates to inspire.