In order to design a video production to succeed in this day and age, you need to find the right balance of logic and emotion, and for more on that, check out this post, Finding the Perfect Balance of Emotion and Education in Video Production.
The point is, the biggest and best brands understand the need to use emotion to hook viewers in so that they get the chance to inform and educate, but they also know that if you’re too heavy handed with it, it could backfire and either turn viewers off or simply end up misleading or confusing them.
Now, we’ve been in NY and NJ video production for a long time and it’s our business to keep an eye on what’s working and what’s not, so let’s take a look at how some of the more successful big brands use emotion in their videos so that you can achieve the right balance in your video production efforts.
While some businesses and marketers are just starting to use video production as part of their marketing plan, not all of them understand the importance of keeping track of how their videos are performing.
The truth is, failing to properly measure a video’s performance can be detrimental to your future success. You could be making high-quality videos while, at the same time, spinning your wheels and not really getting anywhere.
Take it from us as longtime NY / NJ video production experts, keeping an eye on certain metrics is key to continued success when it comes to video marketing. So, let’s take a look at some of the primary metrics you need to pay attention to.
With Walt Before Mickey, KVibe’s first full-length feature film directed by founder Khoa Le, still currently playing in theaters, we thought it’d be the perfect time to take a look at what inspired Disney.
He, himself, was known as a great motivator, and there are numerous stories about his ideas being first met with doubt before he was able to work his magic and get everyone on board.
But not many know what inspired the great inspirer. What lit the fire in him that made him so passionate and persuasive with his ideas? Let’s take a closer look…
We all want our videos to go viral. We all want everyone who watches them to immediately feel compelled to share them with their friends and family so that they can experience what the viewer just did.
However, that doesn’t mean there’s any surefire way to create a video so that it’s guaranteed to go viral. Going viral is like catching lightning in a bottle, and it’s often the smallest detail that separates the video that takes off from the rest.
But why? How can one little detail make on video very shareable and another completely forgettable?
According to a recent study from Microsoft Corp., we’ve reached a point where the attention span of the average person watching your videos is shorter than that of a goldfish…that’s right, a goldfish.
But the issue isn’t that people don’t care anymore. They’re just better at multitasking than ever before and heavy social media users now know what kind of content they want or don’t want and don’t need much time to figure out which is which.
Things change fast in film and video production and no matter what kinds of videos you create, you need to keep pace with the shifts and changes to ensure you’re giving your videos the best chance of having an impact.
However, while you do need to adapt to new trends and advancements, you don’t want to waste your time folding any fleeting fads into your video production plans either.
So, let’s take a look at some of the current trends in video production that are worth paying attention to so that you can make sure you’re doing all you can to connect your videos with the right audiences and to ensure they’re effective when they get there.