Things change fast in film and video production and no matter what kinds of videos you create, you need to keep pace with the shifts and changes to ensure you’re giving your videos the best chance of having an impact.
However, while you do need to adapt to new trends and advancements, you don’t want to waste your time folding any fleeting fads into your video production plans either.
So, let’s take a look at some of the current trends in video production that are worth paying attention to so that you can make sure you’re doing all you can to connect your videos with the right audiences and to ensure they’re effective when they get there.
1. Video Homepages
You’ve probably already seen plenty of these. Full-page high-quality images have quickly become a norm on company and personal websites of all kinds.
And now, videos are being used more and more instead of static images to take website homepages to the next level. If done correctly, a full-page high-quality video as a background for your homepage can make quite the impression on visitors.
The key phrase there is, if done correctly, as there is plenty of room for error when taking this approach. If the production quality is poor or the content distracting, it can actually be detrimental to your website’s effectiveness.
So, if you decide that this trend is one worth trying out on your website, you need to be sure you can achieve a high level of quality, even if it means enlisting outside help, and if you’re looking for a video production company in NY or NJ, look no further, but anyways…
From there, you need to strongly consider the distraction factor. The sites that find the most success when employing this tactic tend to use videos in which not much is going on. Sometimes, even the slightest movement is enough. Check out the Live Picture Studios‘ homepage for an example.
2. The Rise of Live-Streaming Video
There’s a reason the live-stream services provided by social media giants like Facebook and Twitter have become so popular so quickly, schools have started streaming graduation ceremonies live, and more and more businesses and institutions are continuing to find new ways to use live-streaming video to their advantage.
Nowadays, people want information instantaneously. If they have to wait, they’ll likely head elsewhere, and live-streaming video allows you to give your audience information with immediate relevance and importance.
If you or your company hosts or attends live events of any kind, you can bring your audience into the experience with a video, but make no mistake, live events aren’t the only way you can use live streaming to your advantage.
You can also give tours of your workplace or of a current project, preview new products or showcase new services, give your audience a demonstration of a product in action, do face-to-face customer service, etc.
So, if live-streaming video fits in with your business or personal needs, take it from us as longtime NY and NJ video production experts, it’s worth the work it takes to make yourself able to achieve it, or to find a production house that is.
3. The Fall of Traditional Television
As more and more people turn to streaming video to get their video content, you can expect traditional television to continue its decline. To be honest, many people thought it’d already be obsolete by now, and while it’s holding on, it may not be able to keep its grip much longer.
The big cable providers have lost a lot of subscribers in recent years and the major networks have had to watch their ratings drop drastically as their audiences have so many alternatives now.
Curated web-based channels and streaming video in general have all but taken over and you can expect them to continue their reign and expand their power in the years to come.
The good news is that the days of larger corporations with big budgets being the only companies that could afford to reach huge audiences via television are gone. Now everyone has a chance to become highly visible to a whole lot of people, and if you can manage to create highly shareable content, then the sky’s the limit.
So, whether it’s a corporate or commercial video production you’re working on or something else, you need to start thinking about how these new channels have affected viewers and how you may need to adjust your strategy or your video content to better connect with them as a result.
We’ve been a video production company in NY and NJ for years, so we know that 4K, which refers to the number of pixels used to create the resolution, has been around for a while now and that many cameras, smartphones, etc., have been supporting it for a few years. However, it’s just now really making its way to the masses.
Think about it; HDTV’s have seemingly been around forever at this point, so the manufacturers needed to inject them with a new flavor to revive the interest of buyers, especially after the whole 3D thing didn’t really work out.
And it seems they’ve chosen 4K resolution as a means to add a new alluring element to the HDTV equation, and if it takes off, it may not be very long before everyone has a 4K TV in their home.
So, if you haven’t yet, you need to start considering making yourself able to shoot 4K video or finding a video production company that can, and know this, it’ll not only allow for incredible images but also more flexibility in post-production.
Just remember that just because these trends are worth keeping an eye on, that doesn’t mean you need to jump on each and every bandwagon, no matter how well it’s moving. Only do what suits your intentions and the audience you’re trying to connect with.
About KVibe Productions: A full-service film & video production company in NJ / NY, KVibe can handle every aspect of production. Whether it’s a corporate video production, a commercial, a feature film, etc., at KVibe, we create to inspire.