When you’re putting together any type of corporate or commercial video production and your primary objective, or at least a large part of the mission, is to promote a product or service, to build your brand identity, or is business related in any way, there’s a high potential for boredom and you’ll have to do all you can to keep viewers immersed and invested throughout.
We’ve created all sorts of commercial and corporate videos in our time in video production in NY and NJ—you can check some of them out in Our Work gallery—and we know how to take even the subjects with the highest potential for boredom and build exciting, engaging videos around them.
While it’s become easier to achieve quality video simply because of advancements in camera technology, post-production software, etc., that doesn’t make it any easier to turn that seemingly quality video into genuinely high-quality content.
That takes a whole lot more than a new-age camera and editing program, and one of the aspects of your film or video production that you need to get right in order for it to be considered truly high quality, no matter what kind of project you’re working on, is its rhythm and pace.
One of the main reasons behind the rapidly increasing popularity of online video content compared to other forms of content is that it doesn’t ask for much from the viewer.
When people read content, they actively participate in the process. They create images and sounds in their minds as they read to better absorb the information but with video, they don’t have to. It does it all for them.
And while that’s been great so far, businesses and marketers need to start considering the parts of their target audience that either already are or soon will be looking for a more interactive experience when it comes to their videos.
With Halloween in the rearview and the big-boy holidays now just about here, it’s time to examine your video production and marketing plan to make sure you’re doing all you can to take advantage of the holiday shoppers.
We recently wrote about one particular video you may want to start thinking about creating or encouraging your customers to create and for more on that, check out this post: Video Production Trend Alert: The Unboxing Video and Why It’s so Important During the Holidays.
But today’s post isn’t about one specific kind of video. It’s about what you can do, in general, to make sure your commercial and/or corporate video production strategy is fit for the holidays.
The holidays are just around the corner, and with them come holiday shoppers, and if you’re using video production as part of your marketing plan, there are some things you may want to pay special attention to and consider folding into your own plan to better reach the coming rush of online shoppers.
No matter what industry you’re in nor the audience you’re trying to reach or your objective for creating videos, you need to do what you can to take advantage of the flood of holiday traffic and to drive some of it to your site.
One way to do start doing that is to start creating “unboxing” videos for your products. What are they and why should you? Read on to find out.
It took a while before filmmakers even realized they could, and probably should, move the camera. At first, they thought of it as a person in the center of a theater, kept it in a stationery position, and staged all the action accordingly.
They eventually came to the realization that they could pan the camera, tilt it, dolly, zoom, and crane. Nowadays, we’ve taken it a step further with devices like sliders and steadicams, which allow for smooth handheld movement.
However, just because it’s easier than ever to move the camera, that doesn’t mean it’s always necessary or appropriate. But when it is, there are few better ways to convey or enhance emotion in film or video production.