While it’s become easier to achieve quality video simply because of advancements in camera technology, post-production software, etc., that doesn’t make it any easier to turn that seemingly quality video into genuinely high-quality content.
That takes a whole lot more than a new-age camera and editing program, and one of the aspects of your film or video production that you need to get right in order for it to be considered truly high quality, no matter what kind of project you’re working on, is its rhythm and pace.
These days, with so many distractions and competition, the viewer’s attention span is a bigger factor than ever, so you need to not only hook them in but then keep them immersed throughout as well, and that takes peaks and valleys of intensity.
So, we put together these tips for finding and achieving the right rhythm and pace for your film or video production so that no matter whom you want your viewers to be, they’ll be in for an engaging viewing experience.
Consider the weight of the content and desired effect.
First of all, you need to consider your intended audience and their preferences as far as the rhythm and pace of the kind of film or video you’re creating, but the pacing you should strive to achieve also depends largely on the potential impact of the content you’re presenting to them on screen.
For instance, if you’re setting out to make a fast-paced music video, you should try to achieve a speedy pace to match the content, and it’s not just about the effect that will have on the viewer. It’s also about the potential impact of the images you’re presenting on screen. In cases like these, it’s simply more impactful to speed up the pace and create the effect that way.
But if, on the other hand, the image and/or action on screen will likely be impactful and valuable all by itself, you’ll probably want to slow the pace to better allow that effect to take place.
Think about it, if you were a parent and you had a video of your child in his or her first school play, you’d want everything to move as slowly as possible to preserve the experience because the content itself is so important. You need to think of the rhythm and pace in your film or video productions the same way.
So if you’re working on a corporate video production in which you’ll be training new employees, the content is simply too valuable to move through too fast, but if you’re putting together a chase sequence for a short horror film production, the faster the rhythm and pace the better because the individual shots won’t be very effective by themselves; it’s all about the rapid pace at which they’re cut together.
Take measures early on in the film or video production process.
Whether you can manage the film or video production process yourself or in house, or you need to reach out for help to do it, you need to be aware of the fact that achieving your desired rhythm and pace isn’t done completely in the editing room, which is why things need to be considered and/or discussed as early on as possible.
No one’s saying that so much of a film or video’s rhythm doesn’t come down to how shots are cut together in post-production, but just that there’s more to it than that. After all, if there aren’t enough shots or variety among shots to cut to in post, how much rhythm can be achieved via editing?
That’s why, whether you’re making the video in house or have a production company on the job, everyone needs to be aware of the intended rhythm and pace early on in the production process so that there’ll be enough coverage to work with later on.
You’ll want different shots from various lengths, angles and distances, plenty of b-roll content, plenty of camera movement and action within shots if you’re going for a faster pace and plenty of shots that linger on important content if you’re striving for a slowed down one.
And make no mistake, so much of a film or video’s rhythm is achieved early in the pre-production process. No matter what kind of video you’re making nor story you’re trying to tell, there need to be peaks and valleys of intensity so that viewers will be immersed throughout its entirety. So, make sure to address the issue as early and appropriate for the project as possible, in the screenwriting process, the storyboarding phase, etc.
Don’t underestimate the power of sound.
Music, and sound in general, is one of best tools for creating rhythm and pace in film and video production. Whether you allow the right sound or song to dictate the rhythm of your film or video or you find one that fits the pace you’re looking to achieve, the right song or sound can make all the difference.
For example, if you’re designing a commercial video production in which you’ll be demonstrating how to use a new product, you may want to use a relatively fast-paced song without vocals to help create an inherent pace. It’s also a great way to liven up the content on screen.
Or if you’re working on a feature film or video in which there’s a montage or in which a montage could help make the project more effective, the right song could help to enhance the fast pace you’re striving to achieve. You get the idea.
For more on choosing the right music for your next project, check out this post, Tips for Choosing the Right Music for Your Next Video Production.
Rhythm and pace are achieved in all three phases of production.
The bottom line is, whether you want to quicken your film or video’s pace to prevent potential boredom or slow things down to let what’s on screen speak for itself, there are plenty of ways to achieve the rhythm you’re looking for.
You just need to consider your intended audience, the weight of what you’re showing them on screen, and the effect you’re looking to have on them and then you need to take measures to start creating your film or video’s rhythm as early in the production process as possible. And, of course, don’t forget the power of sound.
About KVibe Productions: A full-service film & video production company in NJ / NY, KVibe can handle every aspect of the production process. Whether it’s a corporate video, a commercial, or a feature film, at KVibe, we create to inspire.