At one time, you just needed a company video on your website, if that. Then, it became advantageous to use videos to promote specific products or services, and then, mobile devices came along.
Now, we’ve gotten to a point where you still need to do those things, except now you want to make sure that any videos you produce are easily accessible on any and all possible devices.
And mobile users have become such an important and large market that more and more brands, from the biggest to the smallest, are starting to design parts of their video production plan for mobile use specifically.
If you’ve ever worked on a film or video production or your business already has some kind of corporate and/or commercial video production plan in place, then you probably have some idea of the power of the editor(s).
In the world of film and video, the editors are commonly kept in the dark, literally, but make no mistake, they play one of the most important roles in the entire process, some would even say the most important.
If you have no experience in production or your company doesn’t yet use video as part of your marketing plan, you should, but you may also want to learn a little bit about what makes the editing stage so crucial. And if you do have a video production plan in place, perhaps you’re not getting all you can out of your editing.