No matter the reason for producing a video, whether it’s for a commercial or corporate project or you’re making a music video, you don’t have to keep it so traditional anymore.
More and more individuals and businesses are utilizing video production to create new and interesting kinds of content, and they’re finding that audiences enjoy watching videos that push the boundaries a bit and aren’t so similar to the others.
Yes, videos are fast becoming the best way to connect with online audiences, no matter what kinds of videos you’re creating nor the types of audiences you’re trying to reach. But take it from us as veteran NY and NJ video production pros, they tend to work a little better with younger viewers.
It’s not that videos don’t present plenty of opportunities to connect with older audiences too, it’s just that younger people really like video. They crave it, whether they’re comparing products or services, trying to get a better feel for whatever it is they’re thinking of purchasing, or simply looking to be informed or entertained.
Facebook has become an increasingly effective platform for video content. The social media giant continues to attract a lot of viewers and make it easier to create and post videos on the site.
However, as with any social media site, it’s critical to keep in mind that your Facebook page is not your website, and that you don’t want to post the same kinds of videos on Facebook that you’d post on your site, at least not always.
It’s no secret that there’s more competition than ever when it comes to video production and marketing and that if you can’t manage to produce high-quality video content, there’s really not much of a point in trying.
However, high-quality video isn’t enough anymore either. High-end equipment is now more accessible than ever and more and more video makers have caught on to the fact that telling stories works a lot better than straight-up selling, so you need to do more to set your videos apart. One way to do that: Use video to build communities.
Every business and marketer should have some idea of the power of video in this day and age. People are far more likely to make a purchase after watching a video and the search engines are bumping sites that have video content up the rankings.
So, what’s holding the brands that aren’t yet using corporate or commercial video production back isn’t doubt about the potential of video but the time, energy, and resources needed to create high-quality video content. After all, it’s not easy, and there’s more competition than ever, no matter what industry you’re in. So, how can you make videos that rise above the rest? You can produce videos with style, that’s how.
Christmas is just about here and while that means there are plenty of opportunities to try to take advantage of in terms of all the shopping going on, it also means the end of 2015 is near.
And video production and marketing is one of those industries that changes fast and constantly, so when one year’s end is approaching, that’s usually a good time to take a look at what kinds of trends you can expect to take off in the upcoming one.