No matter the reason for producing a video, whether it’s for a commercial or corporate project or you’re making a music video, you don’t have to keep it so traditional anymore.
More and more individuals and businesses are utilizing video production to create new and interesting kinds of content, and they’re finding that audiences enjoy watching videos that push the boundaries a bit and aren’t so similar to the others.
So, if you produce videos or are thinking about creating them but aren’t sure how to use them to stand out, we thought we’d put our vast experience in video production in NY and NJ to work and let you know about some of the new and interesting ways that video is currently being used.
Live video is being taken to new levels.
Many big brands realized the potential in live-streaming video almost immediately and started trying to figure out how to fold it into their marketing plans, but as time has passed and more live-streaming video tools have emerged, new uses for this kind of content have emerged as well.
It’s still great for product demos and sharing any breaking news and updates, but it’s now also being used for live interactive customer service and training purposes, for instance, as well as to create tutorials, share live interviews and reviews, stream Q&A sessions, share the experience of live events, and to build stronger connections and relationships with audiences.
The primary attraction of using live-streaming video, though, is still the inherent transparency it presents. Remember, it’s live, so anything can happen, which means your audience will respect the fact that you’re willing to show your true colors in a live setting.
For more on live-streaming video in general, check out this recent post, Live-Streaming Video Production and All the Possibilities It Presents.
Video isn’t just on the site, it is the site.
We all know how important a website it is these days, whether it’s a company site or that of an individual trying to strengthen his or her web presence, and now video is being used more and more to create unique and attention-grabbing backgrounds for them.
It started with original high-quality images as backgrounds for homepages. Businesses and individuals found that they helped their sites to draw more attention and keep visitors on the site longer, so the next logical step is obviously video.
Think about it, if you arrive at a site that has any old background and appears outdated and another with an original high-quality video on it that immediately gives you a feel for the culture and style of the people whose site you’re on, which would you choose?
Because take it from us as longtime NY and NJ video production pros, if you’re trying to hook visitors in to your website, you don’t have very long, and more and more people have realized that video is a great way to grab attention fast and keep visitors immersed in the experience.
You can check out some cool examples of video backgrounds in this great post from Vandelay Design, Fantastic Examples of a Fullscreen Video Background in Web Design.
It’s gettin’…it’s getting’…it’s gettin’ interactive.
Yes, one of the main attractions of video compared to other forms of content is the fact that virtually nothing has to be done on the part of the viewer in order to consume the content. They can just sit back and watch, but what if they didn’t want to, and didn’t have to? That’s what interactive video is all about, and more and more brands and individuals are starting to see the potential in this new and interesting use of video.
The most obvious way to use interactive video and the one that many businesses and marketers have already employed is to simply sell products, and if that falls in line with your objectives, then go for it!
Think about it, if a viewer sees a product in your video that he or she likes and wants to purchase, why not give them the option of literally clicking on it and buying it right then and there? You’ll not only make a sale but viewers will remember their experience, come back, and, hopefully, tell their friends about it.
But even if you don’t sell products, if you’re making videos it’s because you have some kind of story to tell, and make no mistake, the storytelling possibilities with interactive video are practically limitless.
You can now make it so viewers can have a say in terms of what a character in your story does, goes, or says next. For more on making videos interactive, check out this post, Why Interactive Video Is so Important and Tips for Folding It into Your Production Plan.
Let your guard down once in a while.
Another thing more and more people and businesses, even seemingly conservative businesses, are doing when it comes to video production is letting loose and having fun occasionally.
It sounds simple enough, but many of us are so used to keeping our guard up and taking on another voice when it comes to creating content that it’s important to be mindful of the fact that it’s become far more effective to let your guard down and be real when the time’s right.
If you host a live Q&A session, for example, create customized, funny responses. Yes, you want to adequately answer the questions, but you can do more than that, and by simply tailoring your responses and allowing them to be humorous and authentic, you’ll be building much stronger connections with the viewers.
The bottom line is that video, in general, has more potential power than ever, especially considering the rise of mobile devices and the fact that video fits perfectly with the mobile experience. It’s just up to you to utilize video production in new ways to stand out from the rest. We hope these new applications get you pointed in the right direction.
About KVibe Productions: A full-service film & video production company in NJ / NY, KVibe can handle every aspect of the production process. Whether it’s a corporate video, a commercial, or a feature film, at KVibe, we create to inspire.