Yes, there’s more competition than ever when it comes to getting people to pay attention to your videos now, no matter why you’re creating them nor how you want viewers to feel when they watch them. And that means that it’s more important than ever for them to be of the highest quality possible and to be more relevant and interesting than the competition.
But another way to make your video production efforts a little more effective these days is to inject them with a little style, a style viewers will then associate with you or your brand. Because even if your video content has what it takes to stand out from the rest, you need to take measures to ensure that viewers remember who made it, and they’ll remember a style if it’s consistent.
And as a full-service video production company in NY / NJ that’s worked on all types of projects, we’ve created videos with all kinds of styles stamped on them, so read on for a few ideas and tips we’ve picked up along the way.
1. Clean and Simple
The simplistic, minimalistic look is one that more and more video makers are deciding to use as their consistent style when creating their video content now.
This style is categorized by a lot of empty space in the frame, usually coming in the way of very clean, neutral-colored backgrounds. You’ll also typically see some text over top of the image(s) and possibly hear some type of clear, concise voiceover.
When taking this route, the objective is to find the right balance between all the various elements, so if you’re creating a video for business purposes and want to use your brand colors, you need to be mindful of not throwing off that balance when you do so.
The simple video style works especially well when creating introductory explainer videos, but the point is, this approach can help to make content clearer and easier to understand for viewers and can help all kinds of businesses and individuals.
2. Flashy and Bold
There’s subtle and simple, and then there’s bold and in-your-face. Each have their place, but make no mistake, you need to make sure you’re choosing your style for the right reasons or things won’t add up to viewers.
So, if you think that wild color choices; flashy animations; big, bold text; eye-popping graphics; quick cuts; etc., can help your videos have a more powerful impact on viewers, then this louder style choice may be the right one for you.
Obviously the objective here is to use all the various visual elements of your video to grab the viewer’s attention, so the approach tends to work best when you have a truly strong or timely message.
It’s a style used a lot by charities, fashion and tech companies, and by anyone who considers the content they’re presenting to be cutting-edge in some way.
So, if your primary objective is to grab the viewer’s attention as quickly as possible, trust as veterans of NY / NJ video production, taking a bolder, flashier visual approach is the way to go, as long as it fits with your overall objectives.
3. Creative and Offbeat
Now, this visual stylistic approach can come across to viewers as somewhat loud, much like the flashy style, but the difference is that the creative approach tends to feel a little more sporadic, which is why it’s the preferred style of…you guessed it, creatives.
So, while this video style may also involve bright and bold color choices and other attention-grabbing elements, the overall visual result is usually far more unique and funky than most other distinct visual video styles.
These more creative kinds of videos may employ unique frame compositions and unusual patterns, whether through graphics or angles, and the content they present is typically more original and offbeat or presented in a more unique way than that in other videos.
Like mentioned above, the style works best for creatives, so whether you’re a photographer, cinematographer, designer, or any other type, this may be your best bet if you’re trying to find a style to set your video content apart.
4. Rich and Luxurious
Now, if fancy and classy are more along the lines of the tones you’d like your videos to take on, then you may want to consider creating videos with a more luxurious visual style to help create that atmosphere.
The key when taking this stylistic approach is to stick to tradition. It’s categorized by the use of neutral colors, elegant font choices for any text, and the use of slow-motion as well as slow camera movements.
This is the perfect visual style when the goal is to connect with a somewhat up-scale audience. So, if you’re putting together a commercial video production to demo a product like a nice piece of jewelry, giving a tour of your restaurant, or you’re just trying to bring a little elegance into the mix, this may be the way to go.
The stylistic possibilities are endless.
These are just a few of the approaches you can take when it comes to giving your video production efforts a little more style. The truth is, the possibilities are endless.
Whether it’s in the way you develop your content for your videos, the content itself, your text or color choices, your use of graphics or animation, your cinematography, your editing techniques, etc., there are so many ways to make your videos more original so that they stand out from the rest.
You just need to be consistent as you continue to create more videos down the line so that viewers can start to recognize a visual style across all your videos and associate it with you or your brand.
And remember, whatever style you choose, it must align with your objectives. Choose the approach that makes the most sense for your specific needs, and if do manage to create your own style over time, you need to continue to try to find new ways to make it more distinct.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, KVibe can handle every aspect of production. Whether it’s a corporate video production, a commercial, a music video, or a feature film, KVibe creates to inspire.