If you haven’t started creating video content to help build up your presence online yet that’s precisely what you’re trying to do, you need to. But if you have managed to gain some type of following with your video production efforts, then the next step is becoming an influencer.
Industry influencers are the ones who’ve managed to gain more than just a few fans, but a bona fide loyal following. They’re the ones people go back to, time and time again, for reliable, consistently high-quality advice and information.
And no matter what you do, if you can figure out how to become an influencer or authority in your industry, you’ll be amazed by how much attention and credibility it can bring. So, read on for a few tips that should help.
Where should you start?
First of all, becoming an influencer isn’t just about consistently creating quality content, whether it’s video or any other type. That’s a big part of it, but just one of many.
You obviously need a firm understanding of your specific objectives are as well as the interests, preferences, etc., of the audience you’re trying to reach. For some more general information on becoming an influencer, check out this great post from Marketing Land, A Step-By-Step Guide To Becoming An Influencer In Your Industry.
From there, you also have to actively nurture relationships both with your audience and, hopefully, with other influencers—more on that later—and you need to be constantly looking for ways to improve the content you create, including your videos.
It helps to choose one particular area of your industry to focus on. Not only will it be harder to become an expert on every little part of whatever industry you’re in and to showcase that expertise in your videos, but it will also be harder to reach the right people with such a broad aim.
So, choose a specific part of your industry that you have the most experience with and can offer the most value and then focus your efforts on creating videos around the interests and needs of your target audience pertaining to it and on gaining an even deeper understanding of it moving forward.
What topics should you create video content around?
Like mentioned above, coming up with topics for your videos that will help you to become an influencer in your industry starts with deciding what, exactly, you want to be an expert in and then determining what interests, concerns, questions, etc., surround that choice.
Because the only way to give yourself even the slightest chance of becoming an influencer is by managing to create videos that actually solve your audience’s problems, answer their questions, and entertain or appeal to them somewhat exclusively. You need to make your video content a valuable resource to them.
You also need to think about your own identity and style and the specific reputation you’re trying to build or enhance. Figuring out topics is one thing, but coming up with unique ways to explore them so that your resulting videos stand out from the rest is a whole other.
It could be that the content that’s been created around a related topic is missing potentially useful information that you could then create a video about, or just that no one in your industry has ever approached the topic from the angle you’re coming from. The point is, use your own personal experience to add new value.
You should also keep an eye on any relevant current events or news stories and look for opportunities to add something of your own to them in your video production. You can use tools like Google Trends and Google Alerts to help, and social media is a good way to keep track of trending topics as well.
How can you gain your audience’s trust?
Another big part of becoming an influencer is gaining trust. Remember, it’s not just about consistently supplying the audience with relevant, useful content but also about becoming a highly reliable and credible over time, and that takes trust.
One of the best ways to start earning your audience’s trust is to connect with other people either within your industry or in a related one who have already managed to do it.
So, while doing your research to determine the different topics that would appeal to your audience, keep an eye out for other experts who are providing relevant, high-quality content about them and who are reaching a wide audience.
Then, reach out to those other influencers about a possible video interview. If they agree to do it, you can then post the video on your site as well as on social media, because just as social media can help to keep an eye on trending topics, the social sites are also great for building trust.
Think about it, by doing things this way, the parts of the audience you’re trying to reach that have already put their trust in these other influencers will feel a whole lot more comfortable with the idea of putting their trust in you.
And once the social follows and likes start piling up, you’ll appear far more trustworthy to any and everyone who comes across your videos. It’s a safety-in-numbers-type thing.
As always, consistency is key.
As you can see, becoming an industry influencer can be complicated. It’s not just about creating content on a consistent basis. It’s an ongoing process and it takes a lot of time, and no matter which specialized area you decide to try to use video to become an influencer in nor the topics you choose to build your content around, you won’t be able to gain trust without consistency.
You need to always be thinking about new potential topics for video content so that the well never dries up, and don’t think that only your own videos can help you to become influencer. Curating content is an art form in itself now, so don’t hesitate to share any quality videos that you come across that you believe your audience would find interesting, helpful, etc.
The bottom line is, while being an influencer is incredibly rewarding, it’s not that simple to become one, but video production can be a big help. So, yse it wisely, and for some more general information on influencer marketing, check out this article from Forbes, The Explosive Growth Of Influencer Marketing And What It Means For You.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, KVibe can handle every aspect of the production process. Whether it’s a corporate video, a commercial, a feature film, etc., KVibe creates to inspire.