If you don’t think at least a good chunk of whatever audience you’re trying to reach with your videos isn’t watching video content on social media platforms, you’re wrong.
In Janurary, news came out that Snapchat users were viewing 7 billion videos per day, and that number quickly went up to 8 billion just over a month later. Then there’s Facebook and of course YouTube, and there are emerging social sites and others stepping their video games up as well.
It’s no secret that trends in an industry like video production & marketing tend to come and go, and they come and go a lot. There’s always a “next big thing” and, at the same time that that next one’s emerging, the last “big thing” has usually either elevated to the next level or has not panned out at all.
To check out the latest on a few of the current big trends in video, check out this post, The Video Production and Marketing Trends to Watch in 2016, but today’s post isn’t about any specific new trends, but what you can do to keep pace with them as they emerge.
With the vast amount of new tools and distribution channels in video production and marketing these days, there are more possibilities in video than ever before, but for those same reasons, it’s also become more important than ever to design a solid plan before jumping right into the water.
Believe it or not, far too many businesses and marketers are still essentially tossing a bunch of ideas at a wall and hoping something sticks, and to make matters even worse, when something does stick, they often have no way of knowing why.
Creating video content that stands out from the rest isn’t as easy as it used to be, no matter your objectives. There are just so many potential distractions and so much competition now, but the good news is all that competition has led to some new and interesting ways to use video to make things like building trust, gaining credibility, and staying consistent a little easier.
Whether you’re trying to sell a product or service or you’re just trying to promote yourself in some way, the ways that video production can help have changed and evolved, but the fact that it can help has remained the same.
The second installment of KVibeTV’s new series on women in film and documentary filmmaking has just been released. If you’re a female filmmaker yourself or you’re just interested in learning more about other women in film and/or documentary filmmaking, you need to check this one out.
In Female Filmmakers (Ep.4 / Pt 2 of 4) – Directing a Documentary, Kvibe productions founder/director/producer Khoa Le continues his conversation with friend and frequent collaborator, Maria Soccor, a producer/director who made the transition to documentary filmmaking a few years ago.
Anyone trying to use video production to connect with people should know, by now, that in order to do that you need to start thinking a little more creatively. There’s so much competition now and audiences have a ton of options, so you may need to rethink your strategy to make your videos stand out.
One way to start generating some ideas is to take a good look at some recent viral videos to see if you can gain a better understanding of what made them work and which aspects you may be able to fold into your own plans. It’s often just a case of great timing, which is an art in itself, but there’s always something to be learned.