It’s no secret that trends in an industry like video production & marketing tend to come and go, and they come and go a lot. There’s always a “next big thing” and, at the same time that that next one’s emerging, the last “big thing” has usually either elevated to the next level or has not panned out at all.
To check out the latest on a few of the current big trends in video, check out this post, The Video Production and Marketing Trends to Watch in 2016, but today’s post isn’t about any specific new trends, but what you can do to keep pace with them as they emerge.
Like mentioned above, the trends come and they go, but as a video production company in NY and NJ that’s been in the industry for years, trust us, that doesn’t mean you shouldn’t do everything you can to stay current. Video viewers want the latest and greatest now, and if their wants and needs aren’t your primary concern, you’re wasting your time.
Where should you start?
First of all, as a full-service NY / NJ video production company, it’s our business to keep up with all the latest trends and developments in the industry, and we always like to pass on any information we can about the big ones, so you can always visit our blog or Facebook page.
From there, there are plenty of other great sources and sites for getting the latest in video. ReelSEO, for example, is a great resource for trends, tips, news, etc., as are Marketing Land, Vidyard, and Entrepreneur.com.
Then there’s Google, the search engine giant that’s been collecting data about us and our preferences, evolving expectations, etc., for years now. Like anyone else, the site relies on that data, and analysis of it, to do what they do, which is why Think with Google can be so helpful.
It’s a mixture of articles, infographics, and visualizations on new marketing trends and tools which gives people access to the same data, analysis, and insights that inform their own strategies, making it another extremely valuable resource when it comes to keeping up with video trends and finding out which brands and styles are working best.
Use social media.
All the social media platforms are continuing to present new ways to learn about what their communities are looking for and craving, and when it comes to researching the latest in video production & marketing, specifically, YouTube’s the best one to start with.
So, check in with the Official YouTube Blog and YouTube Trends pages fairly frequently. While the posts themselves aren’t as frequent as they once were, the sites are still very valuable resources to learn about the latest in video.
Now, just because YouTube is a video-sharing platform, specifically, that doesn’t mean that the other social sites don’t also have plenty to offer in that area. For instance, the Facebook for Business page is a great resource for trends, news, and success stories, and Twitter for Business can also be helpful.
The point is, all the major social platforms, just like Google, are getting more generous in terms of passing on insight on what their communities currently prefer, expect, and need. It’s up to you to visit their pages to see what information can be useful to you and to connecting with your particular audience.
Research your specific industry as well.
Now, you can research the latest in the best video production and marketing practices all you want, but if you don’t take the time to research the latest trends within your specific industry and audience’s preferences/expectations, it won’t matter much.
Yes, your video may look and sound like a lot of the other successful videos, but if the content itself isn’t current and it doesn’t cater to the current state of your target audience, they won’t give it the time of day.
So, where do you look for industry trends? Well, it depends on your specific industry and what you do in it, but no matter what that it, there are more industry sites, industry influencer sites and profiles, and tools available than every before that can help.
You also need to, as always, check out the competition. See what videos are getting a lot of views and engagement, whether they’re on the competitors’ sites, social pages, etc. It’s not just about the kind of content their videos are providing either but how they’re providing it. What kind of tone and style are the videos they’re creating?
Now, just remember that, no matter what you find out, the objective should never be to simply do your best to duplicate the successful videos created by your competitors. Same industry or not, there will always be differences between you and your competition, differences that you’re better off highlighting than masking.
So, when you come upon any new industry-specific trends, whether you discover them on a trusted industry site or a competitor’s Facebook page, try to think of ways that you can fold them into your video plans while, at the same time, tailoring them to fit your specific brand and/or needs.
Choose your trends carefully.
The bottom line is that getting your videos to stand out from the rest is harder than ever nowadays. There’s just so much competition and so many potential distractions now, which is why keeping up with the latest trends is so important.
Video viewers crave the latest and greatest now, so as long as the content you provide with your videos lives up to the expectations you create, folding the most current and effective trends into your plans is always a good idea.
Just remember that you should never jump on a trend unless it’s a good fit for your particular brand, objectives, and target audience. Don’t adopt a new trend just because it’s working for someone else if it doesn’t make sense for your specific needs.
And again, while all these other sites and sources can be very helpful, as a full-service video production company, it’s our business to keep pace with the latest trends, so you can always check back here for emerging trends.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video, a commercial, a feature film, etc., at KVibe, we create to inspire.