Video production and marketing, by their nature, are in a constant state of evolution. Whether it’s the tools and technologies themselves or the preferences and expectations of viewers, things are always changing, and video makers always adjusting.
Now, two social media platforms are pushing the medium in new and interesting directions and, in doing so, they’re revealing the future of video production and marketing right before our eyes.
One of the great things about social video production is that you can get into it and start reaping the benefits of doing so without breaking the bank. You just need to know what you’re doing, and for some basic tips, check out this post, The Ins and Outs of Social Video Production.
Because while it doesn’t take too much money to start seeing some results using video on social media platforms, it’s also very easy and tempting to jump into the process without knowing much about it and ultimately end up wasting your time.
We all know, or should know by now, how important it is to learn as much as you can about the audience you’re trying to reach, your target audience, before creating any kind of content for them, including video. That way, you can tailor it to their specific wants, needs, preferences, expectations, etc.
But the hard truth of it is that only a small percentage of the people who watch your videos or visit your site will actually take the next step, which is why retargeting is so important now, and as NY / NJ video production pros who’ve been in the business for a while, trust us when we tell you that sites like Facebook are proving to be the perfect retargeting realms.
We talk a lot around here about the importance of using video to better reach and connect with the people you’re trying to build a following among and/or relationships with. It should come as no surprise, considering we’re a NY / NJ video production company.
However, because we’ve entered into a day and age when video is more important than ever, it’s also now become equally important to test the waters when it comes to your video content before throwing anything out there.
We talk a lot around here about the importance of achieving a cinematic quality in your film and/or video projects, but we also understand that, for those who don’t have much, if any, experience with film and/or video production, a cinematic quality isn’t always easily definable.
What makes one video more cinematic than the next? Well, a few things, and a lot of it comes down to the capabilities of the people you have creating your video, whether they’re in-house or you have to reach out, as well as the equipment you have access to, but there’s more to it than that.