We’ve reached a point where there are more live-streaming video tools and platforms than ever before, which is why, if you’re planning and/or hosting events for any reason, there’s really no excuse for not sharing the experience via live video.
And nowadays, it doesn’t just come down to hooking up a camera in the back of the room so that it captures the speakers and/or presenters. People are creating live tours, doing live interviews with speakers and attendees, and doing all sorts of other things that help to create a true reflection of the event experience.
We’ve been doing video production in NY and NJ for a while now and it’s become clear to us that all the new possibilities in live-streaming video have made it one of the areas of the industry to pay attention to. So, read on to learn more about why it’s so helpful and how you can use it for your events.
Why are live-streaming event videos so effective?
When it comes to getting people to watch your videos now, you need to do all you can to make them stand out from the rest. There’s more competition and potential distractions than ever now, especially with online video.
One of the best ways to make your videos stand out is to throw away the purely promotional, salesy stuff and aim to be more authentic instead. No matter what your objectives are nor who you’re trying to reach with your videos, viewers want authenticity now.
That’s one of the biggest reasons behind the effectiveness of live-streaming video. Anything can happen, and viewers love that. So, it’s best to try to embrace that spontaneity when sharing live events, whether it’s an attendee’s unexpected reaction to a presenter or speaker, some behind-the-scenes moments, etc.
The bottom line is that live-streaming video allows you to provide viewers with a first-person experience which unfolds in real time, so what better way to share your authentic event experience with people who aren’t in attendance? Get it right, and they may just be in attendance at the next one, or possibly even reach out to you before it arrives.
What you need to keep in mind while creating them.
First of all, don’t go giving away your live-streaming event videos for free. No one is saying you should charge people any money, but requiring them to input some type of data in order to watch the video is always a good idea.
Whether it’s their social media or email sign in, the point is that putting together a quality live event video won’t be easy, so you owe it to yourself to take measures to ensure you get some valuable data from viewers.
You should also try to get the viewers involved in any way you can. For example, you could have them submit suggestions or questions which you could then use to adjust certain aspects of the event or to direct discussions to the areas of interest to your viewers.
You could even hold a live Q&A session at some point during the event so that people not in attendance, or perhaps those who took the necessary step to get this exclusive offer, can participate directly in the event itself.
From there, just try to remember to look for any and all opportunities to better translate the actual experience of attending your event to your video content. Don’t just point the camera at the stage, stay in one place, and call it a day. Tell, and show, viewers the story of the event.
Promote, promote, promote!
As you can see, live-streaming video presents plenty of advantages, namely that it leads to an inherent sense of authenticity. However, the “live” aspect of live-streaming video also makes the promotion of the content that much more important.
You need to head to all the relevant social media platforms to announce the when and where as early on as possible. You should also try to get any other people who are involved in planning the event as well as any speakers, presenters, etc., to start promoting and sharing as much as possible as early as possible too.
You may even want to set up some type of RSVP page in advance so that you can put together a contact list with the information of the people who intend on attending or watching the live video. That way, when your event’s getting close, and on the day of itself, you can remind them to join in any way they can.
You can also start trickling out small tidbits of information about the event as it gets close to create some anticipation. On that note—and we’re not just saying this because we’re a NY / NJ video production company—a video teaser or even series of teasers hinting at the experience to come can be a big help.
The point is, you should promote your live event video experience any way you can early on in your event planning so that you can get as many viewers as possible watching while it’s actually live and you can leverage that specific part of the allure. For some more promotional tips, check out this post from DaCast, 8 Tips to Promote Your Live Streaming Event on Social Media.
Live-streaming videos are hard to ignore.
The bottom line is, if live events are part of your current or future plans, no matter the reason nor your objectives, you need to seriously start considering sharing the experience of being at them via live-streaming video production.
It’s not just that new tools like Periscope, Meerkat, and Facebook Live are seemingly emerging every day, nor that live videos are authentic and allow you to share your event experience with those who can’t make it yet are interested. It’s also about the incredible amount of distractions and alternatives for all viewers now.
It’l be much harder for them to set a live-streaming video aside for future viewing. They’ll feel more inclined to choose to watch that video over a non-time-sensitive one, and to choose to watch it right then and there. It’s up to you not to disappoint them.
We hope this post helps to give you a better idea of why live-streaming event videos are so popular now and how you can use them for your events. For some more basic information on live-streaming video, check out this post, Live-Streaming Video Production and All the Possibilities It Presents.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video, a commercial, or a feature film, KVibe’s in the business of creating to inspire.