We talk a lot around here about the importance of using video to better reach and connect with the people you’re trying to build a following among and/or relationships with. It should come as no surprise, considering we’re a NY / NJ video production company.
However, because we’ve entered into a day and age when video is more important than ever, it’s also now become equally important to test the waters when it comes to your video content before throwing anything out there.
The last thing you want is to spend the time and money it takes to put any video production together only to then have your content fail simply because you didn’t take the time to test how it might work beforehand.
It’s not just multiple devices you need to consider.
If you’re making videos yet you’re still not heavily factoring mobile viewers into your plans, then you’re making a mistake. Creating an effective mobile viewing experience is paramount now, which is why testing your videos on multiple devices before releasing them is so important now too.
More and more viewers are watching videos on their smartphones and a video may look differently on an iPhone than it would on an Android device. They’re not justing using phones either but tablets and other devices as well, so you need to make sure your videos are working on any and all the possibilities.
However, it’s not just multiple devices that you need to consider now when it comes to testing. You also need to try your videos out on different browsers such as Safari, Chrome, Firefox, and Internet Explorer.
The point is, videos that play perfectly in one browser or on one device may not play nearly as well, or worse, they may not play at all, on another. So, the only way to be completely sure is to test each and every one. Trust us, we’ve been in video production in NY and NJ for a long time, and it’ll be worth it in the end.
Use survey tools.
Another great way to start testing your videos out before officially putting them out there and promoting them is to create some type of survey so that you can start getting some valuable third-party feedback.
There are sites out there like SurveyMonkey.com which allow you to build surveys and questionnaires so that you can ask about the things you’re most curious about and get some authentic answers before posting your video content.
You can ask people if they feel the content is truly compelling and, if so, what about it made it so. You can also ask if are any particular elements or parts that they liked or disliked, if the video made them want to continue watching until the end, etc.
That way, not only will you have the opportunity to make the necessary adjustments, but you’ll also have the chance to adjust your own expectations as well, which can help you to become more efficient with your video production overall.
Do some old fashioned testing.
While testing your videos out on multiple devices, browsers, platforms, etc., is truly more important than ever before these days, there’s another kind of testing which you may want to employ, and it’s a tried and true kind.
That, of course, would be testing your videos out on…wait for it…actual people! It sounds crazy, we know, but there really is no better way to start to get a better feel for the effectiveness of your videos than by getting them in front of some surrounding outside eyes.
It’s like anything else, whether you produced the video in house and are too close to the process to be an accurate judge or you’ve simply watched it too many times and need a fresh set of eyes, testing on other people around you is always a good idea.
There may be things you didn’t spot or even changes or additions that can be made that you hadn’t thought of. The bottom line is that you don’t have to limit your testing to different platforms and devices. Sometimes, another set of nearby eyes or two is the best test.
Make sure sharing works.
Again, making a video, any kind of video, takes a lot of time and effort, whether you’re making it in-house or reaching out for help with it, and we all know how important it is to try to make your content shareable nowadays.
That’s why it’s also always a good idea to test out the sharing process. Go through all your social platform possibilities to ensure that if a viewer does indeed decide to share your video, everything’s in order.
It’s hard enough to make videos that are shareable now. There are more alternatives and potential distractions out there than ever before, on every possible channel.
So, if you do what it takes to make your content shareable, you owe it to yourself and anyone who helped you make the video(s) to ensure that the viewers who want to share, can share. For more on what makes a video shareable, check out this post, Why People Feel Compelled to Share Certain Videos.
From there, it depends on your specific situation.
Now, those aren’t the only ways that you can test out the potential effectiveness of your videos before releasing them. From there, it just depends on your specific objectives, the audience you’re trying to reach, etc.
The bottom line is, the last thing you want is to find out you could’ve saved your unsuccessful video by simply running a few easy and quick tests before you put it out there.
So, do what you can to get a feel for what parts of your videos are working and what aren’t before releasing them so that you don’t end up wasting your time.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video, a commercial, a feature film, etc., at KVibe, we create to inspire.