One of the great things about social video production is that you can get into it and start reaping the benefits of doing so without breaking the bank. You just need to know what you’re doing, and for some basic tips, check out this post, The Ins and Outs of Social Video Production.
Because while it doesn’t take too much money to start seeing some results using video on social media platforms, it’s also very easy and tempting to jump into the process without knowing much about it and ultimately end up wasting your time.
As a video production company in NY and NJ that’s been in the business for a while and has worked with budgets of all sizes, we know a thing or two about the kinds of videos to create as well as how to behave on the social sites. So, read on for a few tips.
Repurpose, repurpose, repurpose.
While you will need to create your own original video content if you truly want to succeed on any platform, that takes money, and one way to cut back costs is to look for ways to repurpose any user-generated content as well.
Now, that requires getting some parts of the audience that you’re trying to reach to create content that other parts would find interesting and that ties into what you do. The good news? The social media platforms are the best tool for doing just that.
For example, you can run contests that require people to create and post some type of content, whether it’s an actual video of their own, a personal story in another form, or simply a comment or review. For some great examples, check out this post from HootSuite, 4 Excellent User Generated Content Contests Using Social Media.
You obviously need to offer some type of reward for the best submissions, but the point is that you can use the social sites to encourage people to create their own content, which you can then figure out ways to repurpose into videos that you can post on the same sites.
Put some pure talent in front of the camera.
Now, while there are certainly times that call for more involved video productions, one way to save a little money is to focus your efforts on finding people with some kind of talent which you can somehow use in connection with what you do or offer in a video.
It could be a musician playing a song, an artist doing some type of drawing, etc., the point is, that kind of talent speaks for itself, which means there will be a lot less on your plate in terms of video production.
If you find the right kind of talent, you may even be able to create the video yourself. Just remember that the whole point is to cut back costs, so try to keep everything as simple as possible. Take it from us as longtime NY / NJ video production pros, even the seemingly smallest complications can spiral out of control.
On top of all that, videos like these have a way of coming across as authentic, and we all know how important authenticity is to people nowadays, especially on the social sites, where any kind of purely promotional content is basically worthless.
Focus on the right people and places.
One of the easiest ways to waste your time and your money when it comes to making videos intended for use on the social platforms is to just start creating videos for any and every social community.
As nice as it would be for every social community to want and expect the same kinds of videos, unfortunately, that’s not the world we live in. People choose to spend more of their time on one social site over another for a reason, or for many.
So, while we all know how important it is to know your audience, when it comes to making videos for the social sites, specifically, that means that you also need to know which of those sites they’re spending their time on.
From there, you need to consider which kinds of videos typically find success on those particular platforms, but the bottom line is that when working with a tight budget, knowing where to focus your content is key.
Tread carefully when it comes to the DIY approach.
Yes, more and more businesses and brands are quickly throwing together videos on their phones nowadays and finding some success. In fact, in some cases, the resulting amateurish quality actually helps in terms of authenticity, like in a behind-the-scenes video.
However, when considering taking a similar approach, you need to keep in mind that it needs to fit what you do or offer. For instance, an amateurish video probably wouldn’t work for a high-end perfume brand.
In a case like that, the poor quality would probably end up costing the brand trust and credibility among its audience, and that’s never a good thing.
So, while taking a DIY approach to some of your videos, especially some of those intended for social use, is a good idea, remember to carefully consider the tone of the content and if an amateurish approach is appropriate before doing so.
Then, share correctly.
From there, the way you go about actually sharing your videos on the social media platforms is key when it comes to trying to save some money, and while there are plenty of ways to spend money to boost your efforts, you can also take a cheaper approach.
Just make sure you optimize your videos for social search, use hashtags, and share your videos on all existing free channels as well as with any industry influencers and on your personal channels.
You may even want to create some type of supplemental content in another form in which you can then embed your videos to extend their life and expand their purpose a bit. The bottom line is that once you’ve taken the time to create videos tailored for the right communities, make sure you get your content out to them the best you can.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video, a commercial, a feature film, etc., at KVibe, we create to inspire.