We’ve reached a point where there are more live-streaming video tools and platforms than ever before, which is why, if you’re planning and/or hosting events for any reason, there’s really no excuse for not sharing the experience via live video.
And nowadays, it doesn’t just come down to hooking up a camera in the back of the room so that it captures the speakers and/or presenters. People are creating live tours, doing live interviews with speakers and attendees, and doing all sorts of other things that help to create a true reflection of the event experience.
In a world in which revolutionary new tools and technologies are emerging just about every day, it’s no surprise that a bunch of the discoveries now being made are directly related to the consequences that many of those tools and technologies have led or are leading to, like Snapchat.
For those who don’t know, Snapchat is an impermanent image-based messaging app which allows users to communicate with one another using images and short videos that ultimately disappear after a certain amount of time. It was meant to appeal to people who wanted some privacy in this ever public world, but the app’s proven to be more than just a tool for sharing sensitive content.
If you’re in marketing, you hear it a lot these days: content is king. And no one’s saying it’s not. It’s just that, everyone knows it, which means there’s a whole lot of content out there now, and much of it’s being ignored.
That’s why it’s not just about consistently creating high-quality content now, but high-quality content that stands out from the rest. It’s never been easy, but now with so many more people striving for the same thing, it’s harder than ever.