You’ve probably heard about the importance of telling a story with your video content now. Considering the evolution of video viewers, it’s just a much better strategy than simply trying to sell or push something.
However, telling a good story isn’t as simple as it used to be. There are so many more platforms now, each with its own unique community, so what makes a good story to one viewer on one platform may not fit another.
No matter what you do nor why you’re using video production to connect with people, one type of video that can almost always be of some service is the explainer. After all, every audience could use some type of explanation…about something.
The thing is, just because explainer videos can be effective, that doesn’t mean they’re always actually effective. And yes, the primary objective is to explain, but there’s more to it than that.
No matter why you’re trying to get people to watch your videos, one of the biggest obstacles is getting the viewers to feel that they mean something to you, that they’re not just a number, and that their specific issues, concerns, questions, etc., are actually being considered and addressed in your content.
That’s why personalized videos work so well, and for some general information about them, check out this post, Why It’s Time to Get Personal with a Personalized Video, but today’s post isn’t about why you should consider folding them into your plans nor how, but why they actually work so well with viewers.
While things in video production & marketing are always changing in some way or another, whether it’s tech-related or something else, at the moment, the industry seems to be in the midst of a pretty seismic shift, relatively.
Viewers have more options now, not just in terms of the content itself but in the ways they can find and consume it. That means that they want and expect different things, and that’s not changing any time soon, which is why some adjusting is almost inevitably in order no matter your reasons for using video.
If you don’t yet think that live-streaming video is worth seriously considering folding into your video production plan, no matter what you do, then you need to take a good look around. For some basic reasons, check out this post, Live-Streaming Video Production and All the Possibilities It Presents.
The point is that it’s not just Meerkat and Periscope anymore. More and more sites and tools specializing in or catering to live-streaming video content are springing up seemingly every day, and some of the biggest names, like Facebook for example, are increasingly favoring live-streaming video.
It’s officially here. Okay, so it’s actually been here, in some form or another, for a long time, but now, it’s finally making its way to the masses. So, if you haven’t yet considered folding virtual reality videos into your plans, you may want to give it some serious thought.
The thing is, like any other type of video, you need to understand the concept and its unique allure before wasting your time creating videos that don’t do what it takes to leverage that specific attraction, and therefore don’t stand out to viewers.