It’s officially here. Okay, so it’s actually been here, in some form or another, for a long time, but now, it’s finally making its way to the masses. So, if you haven’t yet considered folding virtual reality videos into your plans, you may want to give it some serious thought.
The thing is, like any other type of video, you need to understand the concept and its unique allure before wasting your time creating videos that don’t do what it takes to leverage that specific attraction, and therefore don’t stand out to viewers.
So, we decided to put our vast experience in video production in NY and NJ to work by taking a closer look at the ins and outs of virtual reality and what it all could mean for video production and marketing in general.
What makes virtual reality so special?
First of all, it’s worth mentioning that there are some differences between 360 video and virtual reality. 360 videos allow the content to show 360 degrees around the viewer, while virtual reality allows viewers to truly interact with the content and environment.
For more on 360 video, check out this recent post, How 360 Video Production Could Change Everything, but essentially, virtual reality actually allows the viewers to participate in the viewing process. They can explore the space and figure things out on their own.
On that note, another one of the most unique attractions of virtual reality video is the individual viewing experience. It’s just you in there, and even if someone else watches the same video, their experience will be their own.
That means that you need to approach your video production differently. After all, many video creators have put a lot more focus on creating social videos nowadays, which are tailored to be shared and experienced collectively, and for good reason.
However, with virtual reality, you’re on your own, and while there are some obvious negatives to that, it’s also a concept you need to embrace in terms of production to make for a more immersive and memorable individual viewing experience.
Why aren’t virtual reality videos everywhere by now?
In video production and marketing, it can take a while for new concepts and tools to take off, and that doesn’t change with brand new viewing experiences. For one thing, there hasn’t been a ton of content produced in this format yet, for obvious reasons, which means that viewers don’t have many reasons to give VR a shot nor crave more of it.
To put it simply, most people just haven’t seen enough of today’s virtual reality to know or believe the hype, yet, and until there is a lot of original, uniquely compelling content out there, viewers won’t have much of a reason to get excited about virtual reality.
The good news? With so few virtual reality video options out there at the moment, it’s relatively easier to make your VR video content stand out. No one’s saying that simply by creating a virtual reality video you’ll automatically have a hit, but you’ll have a fighting chance.
Another reason that virtual reality videos aren’t all over the place yet is that the people aren’t yet used to the viewing experience and the feelings it can evoke. There’s the awkward head gear to consider, the fact that viewers may need a certain amount of space to view the video, etc.
The point is, like anything else, it’ll likely take some time before the masses start understanding and craving virtual reality videos, but we’ve been in NY / NJ video production for a long time now and trust us, we’re not that far off.
What’s on the horizon?
Now that big names like Paul McCartney are making the foray into virtual reality, it’s only a matter of time before it becomes much more accessible and familiar to viewers. For more on what the great ex-Beatle is up to, check out this article from the LA Times, Paul McCartney mines virtual reality for ‘Pure McCartney’ release.
The point is, the train is on the tracks and moving forward. Now, it’s just a question of how much steam it’s going to gain and how fast it’s going to move as it rolls forward, and the recent work of one company which you may have heard of may help to increase its velocity.
That, of course, would be Google, as the search engine giant recently started making cheap, easy-to-use cardboard VR goggles that anyone can use with their smartphone.
Like mentioned above, the new and unusual viewing experience is a big deterrent to many when it comes to virtual reality, so having the option of trying out the technology with a cheap and easy-to-use tool could prove to be a game-changer in terms of the popularity, creation, and consumption of virtual reality videos.
And Google’s far from the only big brand turning to virtual reality. Even big-time, well respected publications like The New York Times are embracing the technology and creating virtual reality videos for their own purposes.
Read the virtual writing on the wall.
As you can see, virtual reality isn’t what it used to be, and as the necessary tools and technologies continue to expand and evolve, viewers will continue to gain a better understanding of the unique allure of virtual reality.
Make no mistake, it’s not just a variation 360 video, although that alone is proving to be a pretty big draw to many viewers. Virtual reality videos allow for a much more immersive, interactive viewing experience.
And while they may not be all over the map just yet, you need to read the writing on the wall. When names like Paul McCartney and Google start to take measures to incorporate new experiences and tools into their plans, then it’s probably a good time to start thinking about following their lead.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video, a commercial, a feature film, etc., at KVibe, we create to inspire.