If you don’t yet think that live-streaming video is worth seriously considering folding into your video production plan, no matter what you do, then you need to take a good look around. For some basic reasons, check out this post, Live-Streaming Video Production and All the Possibilities It Presents.
The point is that it’s not just Meerkat and Periscope anymore. More and more sites and tools specializing in or catering to live-streaming video content are springing up seemingly every day, and some of the biggest names, like Facebook for example, are increasingly favoring live-streaming video.
So, the only question you should be asking at this point is how you can use live-streaming video content, and as longtime NY / NJ video production pros who know a thing or two about the subject, we thought we’d pass on a few tips.
1. Give them updates from the horse’s mouth.
If you’re not sure that live-streaming video can help you in any way, ask yourself this, are there ever times when you make announcements…about anything…at all?
Chances are the answer is yes, and one of the best and simplest ways to start using live-streaming video is to pass on those announcements directly to the audience you’re trying to reach via live video.
Trust us, while updating your website or social pages and creating a press release is definitely a good idea, passing on the information to your audience this way will not only let them know that they matter to you but will also allow them to experience the moment and its accompanying excitement right along with you.
That alone could work wonders in terms of building a stronger relationship with viewers. So, whether it’s a new product launch, organizational changes, news concerning some type of charity work, etc., making the announcement via live-streaming video can be a game-changer.
2. Capture the live event experience.
Running or attending events provides so many potential benefits, no matter what industry you’re in nor what you do in it. For starters, events allow you to establish and enhance your brand identity, and to prove yourself as a thought leader and influencer in your industry.
And the thing is, most who host or attend events have clear objectives and strategies in place to meet those objectives, so if you’re putting all that work into events, why not use live-streaming video to help your work reach more people?
The parts of your target audience that couldn’t actually make it out to the live event, for whatever reason, will not only get the chance to meet you and see you as some type of thought leader, but they’ll also greatly appreciate your taking the time to ensure they got to experience the event too via video.
You can also allow viewers to ask questions and make comments live so that you can address and respond to them accordingly, right then and there, making them feel even more included in the event experience.
Take it from us as veterans of video production in NY and NJ, viewers won’t forget it, and for more on that, check out this recent post, Why and How Live-Streaming Video Is Transforming the Event Experience.
3. Show them how and allow them to interact live.
If you sell products or offer services, one of the last things you want is to do what it takes to make whatever your offering appealing enough only to then have your audience lose interest out of confusion or a misunderstanding of how to go about utilizing the product or service.
That’s why so many brands have turned to video production, in general, to show their audiences how to get the most out of what they’re offering. However, with live-streaming video, you can take that concept to the next level.
Think about it, if you could allow viewers not only to get some helpful information about how to go about using what you’re offering them but also to engage and interact with you while getting that information, what more could they ask for?
It wouldn’t just be that much more helpful, but also a much more memorable viewing experience as well, and that’s always a good thing.
4. Show them how you live…live.
One of the biggest parts of the allure of live-streaming video isn’t just the opportunity it presents for audiences to get information as it happens, but also the inherent spontaneity and authenticity to the content.
Anything can happen, which is why streaming live videos that are intended to showcase your own personality, style, and culture tend to work so well with viewers. They want the truth, and they know that when the video’s live, they’re getting it.
Whether you create a quick video at your office or workplace, show off a new project in progress or action, or just share a brief piece of your or your company’s story, viewers will appreciate it a little bit more knowing it’s live.
So, don’t be afraid to let viewers in and to let them see your story as it unravels rather than a scripted and doctored version of it. Nowadays, they want authenticity and transparency, and live-streaming video allows you to deliver it to them.
Live-streaming video presents too many possibilities to ignore.
The bottom line is that live-streaming video is a great way to create a new and different experience for your viewers, one that allows you to bring them in closer, quicker, than ever before.
And as you can see, there are so many ways to use live-streaming video content to better reach and connect with your target audience, and you can also use it to learn valuable information about that audience as well.
For more on that, check out this recent post, How to Use Live-Streaming Video to Learn More About Your Target Audience, and just remember that no matter what you do, chances are that live video can help, in more ways than you may think.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video, a commercial, or a feature film, at KVibe, we create to inspire.