You’ve probably heard about the importance of telling a story with your video content now. Considering the evolution of video viewers, it’s just a much better strategy than simply trying to sell or push something.
However, telling a good story isn’t as simple as it used to be. There are so many more platforms now, each with its own unique community, so what makes a good story to one viewer on one platform may not fit another.
We’ve been in video production in NY and NJ for a while now, and we know how incredible social media is and will continue to be for videomakers. So, we decided to put together a few tips for telling stories with video on social media, specifically.
Tell their stories.
The biggest difference between putting your videos on a social media platform versus putting them somewhere else is the whole “social” thing. On social media, it’s all about the viewers and their communities. It’s not all about you.
For some general tips, check out this post, The Ins and Outs of Social Video Production, but the point is, that’s why it’s so important to involve them in the process from the start, and one way to do that is to build your videos around their stories rather than yours.
No one’s saying that a quality company culture or story video can’t be helpful. Videos which tell your or your company’s story can be very informative and effective, in the right places.
But when it comes to getting your videos to succeed on social media, you’re better off focusing on building content around stories from within the communities themselves, whether they’re from previous customers, fans, followers, etc. You can create videos around them or just post the video stories they create. Either way, it’ll be effective.
Let them tell their stories.
One thing that social communities truly appreciate is being connected with valuable content, no matter who does the connecting, which is why using video to connect the viewers you’re trying to reach with relevant stories coming directly from other people can be so effective.
First of all, no matter what industry you’re in nor what you do in it, there are always certain influencers and thought leaders who almost anyone with any interest or connection to the industry would love to hear from.
So, do what you can to set up video interviews with the influencers, experts, and leaders in your industry. Let them tell the stories that have shaped who they are, and then share those stories with the social communities via video.
And it’s not just industry influencers that social viewers would like to hear from. You can also interview previous customers, coworkers, etc. The bottom line is that the social communities are there to see and hear things from real people. So, use video to let real people tell their real stories via video interview.
Get creative with a fun series.
Again, while basic company story or intro videos still have a place, social media audiences are increasingly looking for different kinds of content. They expect to be entertained rather than just talked at now.
So, another way to tell stories that captivate social viewers is to weave whatever it is that you do or offer into a series of videos built around fictional characters and storylines. For some tips, check out this post from Social Media Today, 5 Tips to Develop a Video Series for Your Brand.
If you can round up some decent actors, great, but the point is that if you can weave your objective and message into an engaging, entertaining storyline which viewers can become immersed in, you’ve got the recipe for social success.
Just remember that a fictional video series will require some involved writing and development to work, but if you think you’re up to it, it can be one of the best ways to form a connection with the social communities.
Make how-to’s into stories.
Whether they’re about educating viewers on how to utilize or get the most out of your products or services or they’re just about showing them how you can make their lives easier or more interesting, how-to videos can be very effective.
But, again, when it comes to the social media platforms, things are different. Yes, social viewers would appreciate learning how to do something as much as anyone else. It’s just that they come to these channels for certain reasons.
So, take it from us as longtime NY / NJ video production pros, rather than just creating basic how-to videos, you’re better off trying to build captivating stories out of the processes or activities that you’re trying to explain.
For instance, you could use a customer’s story to create a video in which he or she takes viewers through his or her experience or through a project from beginning to end. That way, it becomes more about the people themselves than the process or activity.
Remember, you’re better off focusing on their stories rather than yours when trying to use video to connect with social communities, and this is just another way of doing that.
Those aren’t the only ways to tell a good story with social video.
Those aren’t the only ways to use video to connect with the various social media communities. For instance, behind-the-scenes videos in which you show viewers a different side of yourself or your company or just bring them closer into your everyday experience still work very well on the social platforms.
But the bottom line is that there are so many different social platforms now, each devoted to a different thing and catering to a different community. That has made those communities somewhat spoiled. They know what they want, and what they don’t.
And one thing they’ve proven to want is good, authentic stories. It’s just that they demand a different approach in terms of how those stories are told. We hope these tips get you pointed in the right direction.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video production, a commercial, a feature film, etc., at KVibe, we create to inspire.