It’s no secret that video is one of the best ways to connect with the audience you’re trying to reach these days, no matter your reasons. It suits the evolving devices on which viewers are consuming content as well as the evolved and evolving preferences and expectations of those viewers.
However, it should also come as no surprise to hear that not just any old video will be effective with every single viewer, hence the overwhelming importance of pinpointing your target audience and gaining a firm understanding of what they want, need, and expect. If you fail to do that, you’ll just be spinning your wheels, but don’t worry. There is some good news.
It should come as no surprise at this point to hear about the increasing number of people watching videos on their mobile devices, and not just any videos, but longer ones. At one time, the general thought was the shorter the better, but things have been shifting for a while.
The only question now is why and, in reality, there are several factors, and as longtime NY / NJ video production pros, it’s our business to have a firm understanding of them all so that we can get all we can out of any long-form videos we create.
For so long, the general thought when it comes to the orientation of video is the wider the better. It makes sense. After all, our eyes are side by side on our faces, and movie screens, TV’s, and computers are all horizontally oriented.
However, considering the incredible amount of viewers now watching video content on their phones, and the fact that there only looks to be more in the near future, suddenly, many are seeing some advantages in going vertical with their video content instead.