Live-streaming video is quickly becoming a serious tool for videomakers, business, and marketers everywhere, and it still has a shiny new allure to it at the moment. Viewers love it simply for being live.
However, like with any new trend in video production & marketing, that shiny allure will soon fade, and it will then take more than simply taking your videos live to make them stand out.
It’s no secret that taking a purely promotional approach to your video content isn’t the best idea anymore. In fact, it hasn’t been for a while now.
It’s not that you can’t do anything at all to promote yourself, your brand, and/or your own message or mission. It’s just that, first and foremost, you must do what it takes to compel viewers to watch and then keep them immersed enough to keep watching.
It’s not hard to see why drones are making such waves in the film & video production industry. They’ve opened the doors to some truly incredible cinematographic possibilities for pretty much everyone. What you used to have to rent a helicopter to do can now be accomplished by a single person with a controller on the ground.
The thing is, even with all the value that drones present, there are still plenty of people who don’t yet think that they make much sense for their plans or objectives. But no matter what kinds of videos you’re making nor your objectives, drones can help, even in corporate video production.
No matter your objectives nor the viewers you’re ultimately trying to reach and connect with, making any type of video is a process and requires some time and careful thought. In some cases, it takes a whole lot of both.
So, with all that you put into making videos, doesn’t it make sense to squeeze all the value you possibly can out of them? Of course it does, and that’s why figuring out ways to repurpose your videos is so important.
If it seems to you as if people aren’t paying attention like they used to, you’re right. They’re not, but it’s not because they don’t care about quality content anymore.
It’s just that there’s so much to sift through now, so many options and alternatives, as well as distractions, which is why so many of the people trying to create videos that will reach and connect with people are getting so frustrated.
Even if you decide to take an animated approach to your explainer video, make no mistake, the script is still extremely important, if not the most important element of the entire project.
After all, if you have a bad script, you can’t really expect much improvement from there, and the thing is, we live in a day and age in which it’s harder than ever to get your video content, any kind of video content, to stand out from the rest. There are just more alternatives and potential distractions than ever before.