No matter your objectives nor the viewers you’re ultimately trying to reach and connect with, making any type of video is a process and requires some time and careful thought. In some cases, it takes a whole lot of both.
So, with all that you put into making videos, doesn’t it make sense to squeeze all the value you possibly can out of them? Of course it does, and that’s why figuring out ways to repurpose your videos is so important.
We’ve made all kinds of videos in our time in video production in NY and NJ, so trust us when we tell you that there are always at least a few repurposing opportunities. Read on to learn how to spot and start taking advantage of them yourself.
First off, repurposing videos isn’t just about ensuring you optimize your efforts and spend your time wisely. That’s a huge part of the allure, but not the only part.
For instance, repurposing also allows you to diversify your content so that you can explore and deliver the same ideas, messages, etc.—the ones that you believe to be relevant and useful or you wouldn’t have built videos around them in the first place—in different ways.
That means that you can better target different parts of your audience, connecting with them in the manor they prefer and, from there, repurposing videos also allows to break up your videos to make for a wider distribution and more overall views.
Then there’s outdated video content to consider. You can always repurpose content like that for new formats and platforms, updating it and refreshing it along the way, and make no mistake, those are just some of the other benefits of repurposing your videos.
Where do you start?
As far as how to actually go about repurposing your video content, there are a ton of options. As always, it depends largely on your specific objectives and intentions, as well as the particular kinds of viewers you’re trying to reach.
However, it always helps to transcribe your videos so that you can use the information as the basis for blog posts and other text-based forms of content. It can help in terms of search engine optimization as well.
Another way to repurpose videos that can be valuable to pretty much anyone is to break them up into smaller chunks for different platforms. As long as the platform makes sense for you and your objectives, then it’s always a good idea to put your videos there, as long as they’re tailored for it.
Every channel and platform has its own community, in most cases communities, of viewers, and each one has its own sets of preferences, expectations, interests, issues, etc. So, some customization is always in order.
That’s why repurposing your videos this way is so important. It’s good for both you and your viewers, and if they like these shorter versions of your videos enough or get enough value out of them, there’s a good chance that they’ll head to the full version after.
Just remember that you don’t want to simply break the video into pieces with no consideration for the platform it’s intended for. Each community requires a distinct approach.
There are so many options…
Now, while transcribing your videos and breaking them up into smaller, customized pieces meant for different platforms are extremely helpful practices, take it from us as longtime NY / NJ video production pros, they’re not the only repurposing methods.
For instance, if you have fans, followers, and/or customers who’ve done testimonials which you’ve made videos out of in the past, you can go through them and look for similar stories or themes.
Then, you can put together new videos based on these unifying stories or themes, or if you’ve done video interviews in the past, you can use that information to build a FAQ or Q&A page around.
You can also take information or even direct quotes from previous videos, whether they come from different members of your company or customers, to use on your About Us page. Or you can break up previous corporate videos to focus on specific parts of your company or culture or to show viewers about a specific project.
You may also want to take a good look at any explainer or informational videos you’ve created in the past. There’s usually opportunities to turn that kind of content into an infographic or podcast.
Another helpful tip is to put the work you did transcribing your videos to further use by creating subtitled versions of your videos to play at live events, trade shows, or any other setting where sound may be an issue and/or the videos have to play silently. For some more tips, check out this post from PRNewswire.com, How to Repurpose Video Content to Save Money and Succeed.
You can always start planning for different purposes from the start.
While repurposing implies that it happens after the fact, you can also always begin thinking about ways to give your videos multiple purposes from the start of the development process.
That way, rather than having to adjust or adapt after the fact, you can weave the various purposes for the video right into it as you go. For some tips on that, check out this post, Tips for Creating Multi-Purpose Videos.
The bottom line is that videos are some of the best kinds of content when it comes to repurposing, and the fact that so much time and effort tends to go into the video production process, it only makes sense to give it some serious thought.
The ways you can recycle the content for different uses and communities are practically limitless these days with all the different types of content and channels out there. But just try to remember that whatever you decide to do, your repurposing efforts should align with your objectives and with the viewers you’re trying to reach.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video, a commercial, a feature film, etc., at KVibe, we create to inspire.