It’s not hard to see why drones are making such waves in the film & video production industry. They’ve opened the doors to some truly incredible cinematographic possibilities for pretty much everyone. What you used to have to rent a helicopter to do can now be accomplished by a single person with a controller on the ground.
The thing is, even with all the value that drones present, there are still plenty of people who don’t yet think that they make much sense for their plans or objectives. But no matter what kinds of videos you’re making nor your objectives, drones can help, even in corporate video production.
That’s what today’s post is all about. We’ve worked on a lot of corporate projects in our time in video production in NY and NJ, and we know how helpful drones are proving to be. Read on to find out for yourself.
The establishing possibilities are limitless.
Whether you’re making a culture or training video or you’re working on a project intended for use at a trade show or some other live industry event, some establishing of the setting(s) is always a good idea.
It could be a look at your office from the outside, a sweeping glance at a concert or other kind of large-scale activity, an expansive view of the entire city in which you or your company resides, etc.
The point is that establishing shots are essential in many film or video productions. They’re critical to setting the scene and atmosphere, no matter what specific kind of project that scene is taking place in.
And drones have taken the establishing possibilities to new heights, literally. They’ve changed the game when it comes to setting the scene and giving viewers a big-picture look at the content within it. Gone are the days of having to fork over the cash for a helicopter and pilot.
So, start thinking about the establishing needs and opportunities in your own project, and then ask yourself if a drone wouldn’t be a huge asset in that department.
That’s not all they can do.
Even those who have begun to warm up to the idea of folding a drone into their video production plans and have realized how incredible those sweeping, aerial shots can be may not yet fully realize what else drones bring to the table.
For instance, if any type of movement or action will be occurring in your corporate video—and chances are there will be—then drones can help to capture that movement or action in such a way that it feels much more cinematic and epic.
Whether it’s a sports game in play or just you or a friend or employee walking through your office or another kind of space, trust us, the smoothness and silkiness of the drone’s movement will make for an awesome shot, and an awesome addition to your corporate video.
Then there are any types of big, group shots to consider. It could be you and your company or crew, or perhaps a crowd of live event attendees, the point is, drones allow you to capture some truly breathtaking shots of large groups and add something to those types of shots that no other tool can.
From there, you also need to think about any opportunities within your video project for reveals. Think about it, whether you’re coming down from the sky onto a specific element or pulling away to reveal an expansive landscape, a drone can make the moment that much more magical, and memorable.
They’re still new enough to be unique.
While drones are far easier and cheaper than ever to get your hands on and use, like mentioned above, many people and businesses are still weary about utilizing them, whether it’s because they don’t know how exactly drones can help, they’re unsure about the local laws and rules pertaining to them, etc.
The bottom line is that there are still plenty of people who are making videos who aren’t yet using drones and all the incredible possibilities they present to their advantage. That means that the ultimate results of using drones still stand out to viewers.
That’s why it’s very important to start seriously considering folding them into your own video production plans now. Trust us, we’ve seen a lot of new tools and trends come and go in our time in NY / NJ video production, and there’s still a shiny new allure to drones that you can leverage, at the moment.
Think about it, no matter the industry you’re in nor what you do in it, how many of the videomakers that you’re competing with are using drones? Chances are that it’s not too many, not yet anyway, but make no mistake, things are changing. It won’t be that way forever.
More and more people are beginning to realize not just how valuable and effective drones can be for their videos, but how easy they are to start using. It won’t be long before using a drone for basic functions just won’t be enough anymore. So, the fact that simply using a drone is still enough to make your videos stand out at the moment may be enough of a reason to start thinking about using them, ASAP.
The possibilities will only expand from here.
As you can see, drones have plenty to offer any corporate video project. You just have to know how to use them to get the most out of them, and you also need to consider all safety precautions and preparations.
The last thing you want to do is to enlist the help of a drone operator who lacks in experience and to end up crashing your drone, or worse. For some tips on that, check out this post from MaximizeSocialBusiness.com, How to Avoid Trouble When Using Drones on Your Next Company Video.
The bottom line is that drones present entirely new cinematic possibilities. It’s not just about establishing shots anymore and, as time goes on, people will likely come up with more ways to apply them to their films or videos to make them more memorable. So, the sooner you can start thinking of ways to fold them into your plans the better.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video production, a commercial video, a feature film, etc., at KVibe, we create to inspire.