These days, creating effective videos isn’t just about telling the right story, achieving a high level of production quality, forming a genuine emotion connection with viewers, or using the right platforms.
Yes, all that, and a whole lot more, matters, but nowadays, targeting the right viewers might matter most. Because with all the people craving video now, it’s easier than ever to waste your time with the wrong ones.
These days, it’s getting more and more important for your videos to be able to hook viewers in without the aid of any kind of sound, whether it’s because people have their devices on silent, because the platform you’re using requires viewers to do something to enable sound, etc.
The thing is, that’s a whole lot easier said than done, especially in a day and age when viewers have so much content to sift through and choose from.
It’s no secret that live-streaming is one of the few relatively new trends in video production & marketing that seems to have already proven itself to have what it takes to withstand the test of time and continue to be a highly valuable tool in the years to come.
To learn about the basics, check out this post, Live-Streaming Video Production and All the Possibilities It Presents, but in today’s post we’re going to be exploring some of the live video platforms that have emerged as the major players.
It’s no secret that Instagram, like so many of the major social sites, has been making adjustments to better cater to videos and to the people who make and watch them. That’s why it’s quickly become such an important platform for video producers and marketers.
For some basic tips, check out this recent post, Tricks to Get Your Videos to Be More Effective on Instagram, but today’s post isn’t about the basics but one new feature in particular: the stories feature.
No matter what message you’re trying to send nor story you’re trying to tell, video can undoubtably help you to reach and connect with the people you’re trying to build some type of relationship with.
That’s why it’s so important to start figuring out how to get yourself comfortable in front of a camera, if you’re not already. And if you’re not, don’t get bent out of shape over it. Not many are.
Not too long ago we released a post about the growing usage and popularity of vertical video, which you can check out here: The Rise of Vertical Video in a Mobile World.
The gist of it, though, is that, like it or not, vertical video is here, and in an ever-mobile world, it doesn’t look to be going anywhere any time soon. However, if you’re thinking of looking into vertical video for your own production plans, there are a few things you need to know.