Look, we get it. Whether you’re trying to build your brand’s presence or just your own, video may not seem all that necessary, especially if you don’t believe that the people with whom you’re trying to connect are craving video content all that much.
The thing is, at this point, no matter what your objectives are nor who you’re trying to reach with your content, chances are that video can indeed help. In fact, more than likely, it can help a whole lot more than you could imagine.
As always, things are changing in film & video production. It’s nothing new. After all, in any industry in which the tools and technologies, as well as the preferences of the people you’re trying to reach, are always evolving, never-ending change is fairly commonplace.
The thing is, as the industry and the people you’re trying to connect with evolve, you need to evolve as well, and it tends to be best to try and do it before everyone else catches on and does the same.
Industry influencers are the people within your field who are considered to be the experts, the thought leaders, the ones who, when they post some type of content, most of the other people in the industry tend to pay attention.
So, of course becoming an influencer in your own industry should always be part of your overall mission, and for more on that, check out this post, How to Use Video Production to Become an Industry Influencer.