Video production & marketing is an ever-evolving industry. Whether it’s new devices or platforms or the way people prefer to watch video content, things are always changing, and it’s imperative that you keep up.
For some tips on how to go about doing that, check out this post, How to Keep Pace with the Latest Trends in Video Production & Marketing, but today’s post isn’t about the how but the what.
Live video is blowing up right now. It’s quickly proven to be a highly effective way for videomakers, marketers, and brands to build loyalty and trust among the people they’re trying to reach, which is leading to far deeper viewer relationships.
But that doesn’t mean that simply creating any old live video will do the trick. Viewers are more sophisticated than ever, and even with something as relatively new as live-streaming video, they know what they want, and what they don’t.
It’s no secret that there are more channels and platforms through which to funnel your video content than ever before. And it’s also no secret that many of those new channels’ and platforms’ communities prefer shorter videos.
It’s not that there’s no place for longer video content anymore—there absolutely is—but just that you need to master the shorter kind in order to connect with all the viewers that you’re trying to reach nowadays.
There are so many places to put your videos nowadays. It’s not just about YouTube and your website anymore. Whether it’s a new channel specifically dedicated to video content or an existing one adjusting for it, there are a lot of options.
The thing is, no matter which platform you choose, you need to tailor the videos you make for whatever platform they’re intended for, which means you can’t go making videos for universal use nor waste your time creating videos for platforms that don’t make much sense for your mission nor the viewers you’re trying to reach.
While the fact that viewers are craving so many different types of videos nowadays is great and exciting news for videomakers and marketers everywhere, it does present somewhat of an issue.
Because no matter what type of video you’re making to connect with the people you’re trying to connect with, it needs to speak with your voice. All the video content you create must carry your identity in some way, or you could risk confusing or losing viewers.
Let’s be honest. Email marketing just isn’t what it used to be. Emails just don’t have the same allure that they once did, especially considering the fact that so many of us get by bombarded by so many of them every single day.
The thing is, while many are going on about email marketing being dead and obsolete, the truth is that people still give emails plenty of attention, just not the ones they have no interest in nor reason to read.