There are so many places to put your videos nowadays. It’s not just about YouTube and your website anymore. Whether it’s a new channel specifically dedicated to video content or an existing one adjusting for it, there are a lot of options.
The thing is, no matter which platform you choose, you need to tailor the videos you make for whatever platform they’re intended for, which means you can’t go making videos for universal use nor waste your time creating videos for platforms that don’t make much sense for your mission nor the viewers you’re trying to reach.
So, which should you use? Well, that depends, but as longtime NY / NJ video production pros, it’s our job to keep up with the latest additions, and today’s post is all about getting to know a few of the top options right now so that you can decide if they’re right for you.
Snapchat blew up, fast, and it’s still on the rise. It’s proven to be particularly popular with the younger crowds, but older people are catching on as well. So, if haven’t even looked into it yet, you might want to consider giving it a gander.
For more on the reasons behind that and another highly valuable platform’s popularity and importance—more on that other platform in a bit—check out this post, Why Snapchat and Instagram Are the Future of Video, but like mentioned above, every platform requires a unique type of content.
And the thing that sets Snapchat apart, specifically, is the fact that the content goes away in a snap. That’s the whole point, and the biggest part of the allure of the platform for users.
So, when it comes to creating videos for use on Snapchat, you need to start thinking about how you can take advantage of the platform’s inherent sense of urgency from the start. For instance, a lot of brands use Snapchat for things like time-sensitive flash sale or giveaway videos.
Behind-the-scene videos which give viewers an authentic peek into what you do or offer also work well, and you may want to look into Snapchat’s Story feature, which allows you to display a collection of videos, and photos, which can be viewed and replayed for up to 24 hours before they disappear.
For more on making video content for Snapchat, check out this post, How to Tailor Your Video Production Plan for Snapchat Just Like That!, but the point is that it’s quickly become a platform to be taken seriously.
Like mentioned above, there are so many video platforms now, and even when you narrow it down to just the live video options, there are a lot. Whether it’s YouTube or Facebook, more and more social media channels are taking measures to better cater to live content and the people who view it.
But Periscope doesn’t fall into that category, as it’s been all live video all along, and because of it being owned by Twitter, video content is very easy to share there. That also means that, should you deem the platform right for you, you should try to use it hand-in-hand with Twitter, promoting and linking to your videos in tweets.
That’s not all you need to remember to do, though, when creating videos for use on Periscope. It is live video we’re talking about, after all, which requires a whole different approach.
People craving live video are usually looking for a level of authenticity, and it’s also critical that you encourage live interaction with your audience. For some more tips, check out this great post from Socialmediatoday.com, 6 Strategies For Using Periscope in Your Social Media Marketing.
The bottom line is that if live video content can be particularly helpful in terms of connecting with viewers, then you need to seriously consider creating some to use on Periscope.
It’s not as if Instagram is just rising to the surface, but some still think of it as a picture-based platform. However, like so many of the major social sites, it’s been shifting and adjusting to better suit video content for years now.
Like Vine, it’s used mostly for short videos, although the platform has stretched the original time limit from 15 seconds to one minute. Still, though, it’s key that you only use content within your videos that you believe to be essential to the viewing experience.
Also, because Instagram was originally all about photos, the visual quality of your content has some added importance. For some more basic tips on using the platform effectively, check out this post, Tricks to Get Your Videos to Be More Effective on Instagram.
You may also want to take a good look at the platform’s Stories feature, and for more on that, check out this post, Why Instagram’s New Stories Feature Could Be a Game-Changer.
There are plenty more where those came from.
Now, it’s not as if those are the only new video platforms to look into if you haven’t already. They’re just a few of the ones that are really on the rise and have proven to yield some astounding results for videomakers and marketers.
But we’ve been in video production in NY and NJ for a long time now, and trust us when we tell you that it’s an ever-evolving industry, so there will always be new platforms and channels for your video content to consider.
The thing is, no matter how many there are nor how many pop up in the future, you have to give them a look. And when you do, if you find that they and their communities fit your mission and voice, then it may time to add a new platform to your video production and marketing strategy.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video, a commercial, a feature film, etc., at KVibe, we create to inspire.