Video production & marketing is an ever-evolving industry. Whether it’s new devices or platforms or the way people prefer to watch video content, things are always changing, and it’s imperative that you keep up.
For some tips on how to go about doing that, check out this post, How to Keep Pace with the Latest Trends in Video Production & Marketing, but today’s post isn’t about the how but the what.
It may seem a little early in the year to be talking about 2017 trends and beyond, but take it from us as longtime NY / NJ video production pros, the earlier the better. So, read on to learn about some of the big trends to keep an eye on moving forward.
The live video explosion will continue.
While many trends seem to have what it takes to stick around only to eventually fizzle out and become fads, others have the capacity to withstand the test of time. One of the latter would be live-streaming video.
Viewers are going nuts for live video right now, and all the important video tools and platforms are taking notice, as sites like Facebook and Twitter have been taking measures recently to better handle and cater to live video and the viewers who crave it.
And viewers are craving it, which is why, moving forward, you can expect more tools and platforms to follow suit. Live video content has an inherent sense of urgency, and that doesn’t appear to be wearing off any time soon.
In fact, videomakers and marketers will likely start to explore creating new kinds of live videos rather than slowing down, and for some basic live video tips, check out this post, Live-Streaming Video Production and All the Possibilities It Presents.
Multi-channel video marketing will only get more…multi.
We’ve been in video production in NY and NJ for a long time and trust us, the days of simply creating a video solely for YouTube or your website are gone. That is, at least, if you want to truly get the most out of your video production efforts and reach all the people you’re trying to connect with.
Nowadays, viewers are looking for and watching video content on a variety of devices and platforms and, as always, it’s imperative that you follow their lead, or else you’re just spinning your wheels and wasting your time.
It’s not that you shouldn’t still use YouTube as well as your own website to showcase your video content, but just that you need to start looking into your other options if you haven’t already.
Not every platform will be the right choice, but chances are that at least a good chunk of the viewers you’re trying to reach are spending their time watching video content on at least a few of them.
To learn about a few of the relatively new channels to consider, check out this post, 3 of the Top New Video Platforms You Need to Look Into…If You Haven’t Already, but the point is that multi-channel video marketing is no longer an option.
And moving forward, you can only expect more devices, apps, platforms, and possibilities to emerge. Just remember that no matter which particular channels you choose to pursue, you’ll need to create content intended specifically for those platforms and their communities.
Video content will need to be more infotaining.
While the possibilities in terms of devices and channels on which viewers can watch your video content have evolved and will continue to moving forward, the viewers’ demands and expectations pertaining to the nature of the content itself have also evolved.
Viewers are more sophisticated than ever now. They can sniff out purely promotional, salesy stuff immediately, and they won’t waste a minute of their time on it knowing how many other options and alternatives they have.
That’s why making videos that entertain as well as they inform viewers is so important now, and why it will only become more important as time goes on. How do you go about doing that?
Well, first of all, you need to start thinking about what your central objectives are for creating your videos, the main points you want to make, as early on in the production process as possible. Then, you can start thinking about how you can unravel those points in an entertaining fashion.
You may want to do it via a relevant story, or with a funny visual element, etc. It depends on what you’re trying to accomplish and who you’re trying to reach. Just remember that however you approach it, it needs to align with your overall mission and style.
To learn more about what “infotainment” is all about, check out this recent post, The Rise and Art of the “Infotainment” Video, but the bottom line is that video content will only need to be more infotaining moving forward.
Virtual reality will finally become a reality.
With all the recent breakthroughs and the news that back-to-back Best Director Oscar winner Alejandro Inarritu’s next project will be an experimental virtual reality short film, it seems safe to say that 2017 may finally be the year that VR truly takes off.
It’s been a long time coming, as the necessary tools have been becoming more and more accessible to people for a while now, but it’s still in somewhat of an infancy stage at the moment.
But now that serious artists are starting to see and explore the possibilities of VR, which will lead to more and more viewers looking into and trying it out, you can expect others to follow suit.
For some of the basics on virtual reality and what you can expect from it, check out this post, What You Need to Know About Virtual Reality and How It Could Change Video, but the point is that it’s quickly becoming more and more accessible and it’s only a matter of time before the gimmicky aspect wears off and it becomes an integral part of any video production plan.
The evolution never ends.
Like mentioned at the top, video production & marketing is an ever-evolving industry, so you can rest assured that these won’t be the only new trends to emerge and start gaining some serious steam moving forward.
But these are the ones that, at the moment, have proven to be well worth pursuing. So, if you haven’t started thinking about how to fold them into your video production plan yet, now’s the time.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video, a commercial, a feature film, etc., at KVibe, we create to inspire.