These day, whether your primary objective with your videos is to inform or entertain, it has to do at least a little of both to have any shot of truly accomplishing either. One simply cannot function without the other.
Audiences are more sophisticated than they used to be. They know what they want and what they don’t want, and they won’t sit through any video that doesn’t earn their attention. You do that by giving them something useful in an entertaining way.
Facebook is just one of many platforms and channels that have been taking measures to better cater to video content and to the people who make and view it, but looking ahead, that may be the only kind of content they cater to eventually.
When Facebook’s vice president in Europe, the Middle East, and Africa, Nicola Mendelsohn, was asked where the social network would be in five years at Fortune‘s Most Powerful Women International Summit in London, she said it’d likely be “all video.”
It’s no secret that live-streaming videos are a fairly attractive commodity these days. Viewers love them, and more and more platforms and tools are catering to them and the people who make them. For some basics, check out this post, Live-Streaming Video Production and All the Possibilities It Presents.
But while they are highly valuable when it comes to connecting with the viewers that you’re trying to reach, that doesn’t mean that live videos always work. The reason they don’t always work? It usually has something to do with your reasons for making them in the first place.