Almost every major social media site has made certain adjustments in recent years to better cater to video content and the people who view, as well as create, it, not to mention all the video-dedicated platforms that emerged recently as well.
The point is that there are more places to put your videos and communities craving video content than ever before, which means if you haven’t starting creating videos for social media use, specifically, then you’re seriously missing out.
The thing is, just like any other type of platform, social sites demand a certain kind of content, and also like any other channel, creating that content will take some work. So, as longtime NY / NJ video production pros, we thought we’d get you pointed in the right direction.
Keep your videos simple and focused.
It’s no secret that some social platforms will be better for longer or shorter content, or certain kinds of videos, than others. You can’t just make “social” videos and expect them to be successful on any of the social sites.
However, all of them demand a certain level of simplicity. There’s simply too much other content out there, too many other alternatives and potential distractions for users, no matter which platform they’re on.
That’s why you need to refrain from trying to make videos that accomplish everything at once. Decide on what your primary purpose is from the start, and then allow that to dictate all your work from there.
That way, viewers will be able to get a feel for what the video’s about and why it’s relevant to them, specifically. Then, and only then, will they even begin to think about watching the video all the way through.
Add live video to your mix.
Yes, it seems like there are a ton of so called “trends” in video production and marketing that ultimately end up being passing fads, but live-streaming video does not appear to be on of them.
Viewers are loving the inherent spontaneity and authenticity of live video, and more and more social sites are either adjusting for it or emerging just for live video content in particular.
So, if you haven’t incorporated live content into your video production strategy yet, you may want to start seriously think about doing it. Just remember that you need to be prepared for what a live viewing experience brings to the table.
For some tips, check out this post, 4 Keys to Taking Your Video Production Live, but the bottom line is that nearly every social community that can watch video likes live content, so start thinking about how you can use it.
It doesn’t matter what type of content you’re trying to get the social media communities to check out, you always have to be prepared to engage and interact with the people you’re trying to reach when using these platforms.
It’s not like that’ll be the only video you’ll want them to watch. So, if you want any chance of them checking out your future efforts, you’ll need to listen and respond to their comments, questions, concerns, etc.
And don’t stop there. You should also always be looking for ways and opportunities to encourage your target viewers to give you their thoughts. Let them know you are listening and that you care what they have to say.
Also, if you do decide to add live video to the mix or you’ve done it already, it’s imperative that you interact with your viewers throughout the entire viewing experience, as well as after of course.
Don’t neglect the visual side of things, completely.
Look as a NY / NJ video production company, it’s in our nature to want to always want to ensure that the quality of any piece of video content we have a hand in creating is the best it can possibly be.
However, we also fully understand that in today’s world, there are certain platforms and communities, namely some of the major social ones, that are more accepting of video content of a poorer quality.
The thing is, many brands, videomakers, and marketers make the mistake of assuming that any video content they create for social media use can be of poorer quality than the videos they intend to use in other places.
That’s simply not true. Yes, you can totally get away with using quick, iPhone-shot videos on Twitter or Vine to send quick messages or make some type of joke, but that kind of content isn’t right for every single social media platform.
Instagram, for instance, tends to demand videos of a higher quality and that showcase a level or creativity. The communities there do value the visual side of things, very much, so it’s not the place for content that obviously doesn’t.
Make sure you’re not wasting your time.
In the end, no matter how you need to adjust your plan and practices, reaching viewers on the social sites is worth the work. There are just so many platforms now, and people who spend a whole lot of their time on them.
Just remember that not any old videos will work, and you need to do everything in your power to ensure that you’re spending your time on the right platforms doing the right things with the right kind of content.
The last thing you want to do is to end up putting in all the time and effort it takes to develop and produce video content for a social site only to find out it’s simply unfit for the site’s users. For some more basic info, check out this post, The Ins and Outs of Social Video Production.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video, commercial, or a feature film, at KVibe, we create to inspire.