We know. We’ve been in video production in NY and NJ for a long time and, with all the new options in terms of platforms and places to put your video content, it can be a bit of a challenge to decide which content to put where.
After all, each platform demands its own specific style and tone, for the most part, which means that no matter which platform you choose, each one requires a distinct approach from the earliest stages of development and production.
So, how do you know what videos to put where? Well, first of all you need to determine which platforms even make sense for your mission and the viewers you’re trying to reach, but from there, there are some basic rules that can help.
Use YouTube for traffic.
Yes, YouTube is a worthwhile platform when it comes to showcasing your videos for plenty of reasons. It was basically first to the party as far as video content, specifically, and has only grown and evolved since then.
The thing is that YouTube also happens to be one of the world’s largest search engines, period, second only to Google, and that means that a whole lot of people are visiting and watching videos there.
That’s what makes YouTube such a perfect tool for connecting with the masses and increasing traffic. You just need to remember all the basics pertaining to putting your videos on YouTube. For instance, your video’s title and description are especially important, as is its thumbnail.
For more on that, check out this post, Tips for Designing Video Productions to Succeed on YouTube, but the bottom line is that there’s too much traffic running through YouTube to not use the site to try and grab some of it for your own purposes.
Use the social sites for branding.
One thing that every social media platform has in common is that they’re not the right channels for purely promotional, salesy content, of any form. The communities that populate these platforms simply won’t tolerate it, not for a minute.
That’s why you can’t use videos with even a shred of that style or tone to them. You’ll only be wasting your time, or worse. Viewers may remember you for all the wrong reasons, and then when you do have a video more suited to the platform, they won’t even give it a shot.
So, use Facebook and/or any other social media sites that you’ve deemed worthwhile to establish and enhance your overall identity instead. Don’t worry so much about getting across what you do or offer, but who you are and why you do what you do instead.
The key to creating video content that stands out from the rest on the social sites is giving users something original and relevant while doing it in way that aligns with their behavior, expectations, and preferences.
For some more tips for ensuring that your video content stands a real chance of success on social media, check out this recent post, 4 Tips for Getting More Out of Your Social Video Production.
Use the live platforms for urgency.
Live video is truly on the rise at the moment. More and more people are watching and craving it, which means that more and more sites and platforms are adjusting or emerging to ensure that people have a place to find it.
One of the major draws of live video for viewers is its inherent sense of urgency. After all, it’s live and anything can happen, and many viewers tend to give live videos a chance just for that reason alone.
That means that there are certain precautions you should take and concerns you should have if you’re new to creating live video content, which you can learn more about here: Live-Streaming Video Production and All the Possibilities It Presents.
But it also means that any videos with a similar sense of urgency work extremely well on the live video platforms. Whether it’s Periscope or Facebook Live or anywhere else, if you have videos about new product launches or announcements, from a live event, etc., those are the places for them.
It’s also worth mentioning that the various live video platforms are also great for behind-the-scenes content, as well as live customer service, so take it from us as longtime NY / NJ video production pros, don’t hesitate to use those types of videos on the live platforms too.
Use your website to convert.
If you created a website, then you did it for a reason, probably for a lot of them, but the point is that your website has a central mission, a mission with clear objectives. So, the videos you use there should be the ones with the exact same goals.
What they are, exactly, obviously depends on the industry you’re in and what you do in it, as well as the people you’re trying to connect with. It could be to sell products, create some general awareness or deeper understanding of what you do or offer, etc.
Look at this way, if you’ve got people to come to your website, then you’ve already done some of the leg work. Now’s the time to get down to business and to let them know who, exactly, you are and what you’re trying to do for them.
It’s not that you shouldn’t make any efforts at all to be clever in how you hook viewers in and compel them to watch, but just that if they’ve taken the time to check out your site, chances are that they won’t stick around very long if you don’t make very clear how and why they should, fast.
Use video the right way, or you’re just spinning your wheels.
Now, it’s not that you can’t mix it up and experiment with different videos in different places, nor that just a single type of video works on each platform. It’s just that some platforms have proven to be better for certain kinds of videos than others.
So, put that knowledge to good use. Utilize the right content in the right places to connect with the right people in the way they prefer and have come to expect. Trust us, they’ll appreciate that, and you’ll ultimately appreciate their appreciation.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video production, a commercial video, a feature film, etc., at KVibe, we create to inspire.