Virtual reality is by no means a new concept. It’s been on the horizon for a long time, but hasn’t really been applicable in a any realistic way, in terms of marketing at least. That is, until now.
For some basic information on where the technology’s at at the moment, check out this post, What You Need to Know About Virtual Reality and How It Could Change Video, but today we’re not talking about where it’s at but where it’s going, and how you can take advantage.
Because as NY / NJ video production pros who’ve been in the business for a while, we know how valuable virtual reality can be, if you use it in the right places for the right reasons. So, read on for some tips on doing just that.
Brand and hand the necessary tools to your viewers.
While there are options for virtual reality viewing experiences that don’t actually require goggles, if you’re looking to fold the classic application of VR into your video marketing plan, the one that does require goggles, then you’ll need to put them in your viewers’ hands.
After all, what good is putting in all the time and effort it takes to create VR video content if none or barely any of the viewers you’re trying to connect with have the necessary tools to watch it?
The problem is that it’s not as easy as telling your target viewers to go out and buy a headset. Why? Because they’re not cheap, for the most part, and you don’t want to be asking your audience to spend $800 just to watch your videos.
The good news is that there are less expensive alternatives. For instance, Google identified this issue early on and created a cardboard VR headset, one that can be either purchased or that you can build yourself using the downloadable kit.
Some big brands, like Coca-Cola for example, are even taking it a step further by packaging their products in way that allows the package itself to be converted into a VR headset. Budweiser flipped the strategy, giving out VR headsets which could be used to hold their product.
The point is, however you go about it, you have the option of creating or getting your hands on some cheaper VR headsets which you can personalize with your logo, brand colors, etc., and then cleverly give out to your target viewers.
Do you want to create in-store or at-home VR experiences?
Now, if you’re looking to create virtual reality video experiences that viewers can watch from home, whether it’s a tour of your workplace or current project, a fun explainer video, etc., then like mentioned above, you’ll need to get the necessary tools in the hands of your viewers, or create VR experiences which don’t require goggles.
One big company that’s using VR this way at the moment is The New York Times, which recently distributed the Google Cardboard headsets to Sunday home delivery subscribers so that they could watch the VR videos they were creating.
It allowed the company to refresh their storytelling style to better connect with younger audiences, but that’s not the only way you can weave virtual reality into your video production and marketing.
You can also create VR videos to use strictly in store or at live events, which allows you to provide the equipment and have total control, and take it from us as longtime NY / NJ video production pros, if you have total control, you can take measures to make for the best VR viewing experience possible.
For instance, you could set up a VR chair or area in your store or in your section at a live event and invite people to come a check it out, but the bottom line is that there are options in terms of how you bring the VR experience to your target viewers.
360 video and apps.
360 video is a highly effective form of content and valuable marketing tool all its own, and for more on that, check out this post, How 360 Video Production Could Change Everything, but when you combine that with the control that a virtual reality experience affords the viewer, there’s really nothing like it.
Think about it, 360 video content shows the full 360 degrees around the viewer, but virtual reality allows viewers to truly interact with the content and environment. It allows them to actually participate in the viewing process and explore the space on their own.
So, if you need to consider reaching out for help with creating 360 videos, it may be worth it, especially if you’re actively looking for ways to fold virtual reality into your video marketing strategy.
Then there’s a VR app to consider. Yes, unless you have some experience developing apps then you’ll undoubtably have to do some research to find some help, but remember, creating VR content isn’t so easy nor simple, so wouldn’t it be nice to have some way of simplifying and enhancing the viewer’s experience of it?
That’s what a quality app can do, and it’s why you need to consider developing one or enlisting some help to do so if you’re serious about folding virtual reality into your marketing plan.
The applications for VR video will only expand and evolve.
The truth is that, at the moment, we’re only seeing the tip of the iceberg. Whether it’s video production and marketing or something else, the ways to use virtual reality content in daily life are only expanding and getting more innovative.
What we know for sure is that viewers like it, and the shiny new polish on VR video isn’t fading any time soon. People are genuinely excited about the new kinds of viewing experiences it presents.
So, it’s time to, at the very least, start thinking about how VR video content can help you and your mission, because the sooner you can get a feel for creating it, the better. Trust us on that.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video, a commercial, a feature film, etc., at KVibe, we create to inspire.