Yes, video content has a way of hooking viewers in fast, and somehow, forming a strong emotional connection in the process. It’s a major part of the allure of video, but everyone knows that much.
However, video offers far more benefits than that, and if you haven’t yet starting creating videos to help you reach your goals, then you should at least be aware of all that you’re missing out on.
Because the truth of it is—and we’re not just not just saying this because we do video production in NY and NJ—that video content isn’t just fun and fast for viewers. It’s also a highly informative and increasingly convenient type of content to create. Read on to learn more.
Videos can teach you and your viewers.
If you haven’t yet taken the dive into video production and/or marketing but are starting to think about it, you’re probably doing so because you’ve realized how much you can tell your viewers about you and your mission via video, and what an immersive experience that learning process can be.
While you’re right, the thing is that you may not yet have realized how much you yourself can also learn via the video content you create. To get a general idea, check out this post from Explainify.com, Is My Video Marketing Actually Working? A Brief Intro to Analytics.
What and how, exactly, you learn depends on the specific platform you’re using for video, but the point is that they all provide a lot of valuable data about your video’s performance and the behavior of the people who view it.
And whether it’s traffic sources, the demographic of your audience, the amount of time they spend watching your video, etc., you can then use that information to dictate how you adjust your video production and overall content creation in the future.
Now, it’s not as if you can’t learn about the people you’re trying to reach in other ways, because you can and you should. It’s just that video can teach you things that you can’t learn anywhere else, and those could be the key insights that help you truly connect with your target audience.
Video content can make you more searchable.
Like mentioned above, the main reason you’re probably thinking about creating video content if you haven’t already is the connection it allows you to make with your audience and the speed at which it allows you to make it.
But people need to be able to find content before they can be affected or moved by it, which leads us to another of the biggest but perhaps lesser-known benefits of video content, and that would be those concerning search.
Search engines determine who ranks where on their pages by the content’s relevance and worth, which they measure in a variety of ways, but the thing is, we’ve been doing video production in NY and NJ for a long time now, and when it comes to search, video always helps.
The search engines understand the power of video. They understand that the people doing the searching these days don’t just like video, they love it. In fact, they crave it, which is why the search engines put so much value in it. For more on that, check out this post from Huffingtonpost.com, Using Video Marketing To Boost Your Search Engine Rankings.
Again, it’s not like you can’t improve your site or content’s search ranking in other ways, but just that video also offers some great benefits in that area, and who doesn’t want more people to be able to easily find and watch the videos they create?
The places to put your videos are multiplying and evolving.
At first, there were only so many platforms that supported video content, but things have changed. More and more established sites are making adjustments to cater to videomakers and viewers, and more platforms are emerging which are specifically dedicated to video content.
It’s really no surprise. Again, more people are actively craving and seeking out video than ever before, especially since the mobile explosion, so it only makes sense that more places to find them would emerge.
Whether it’s a social media giant like Facebook taking measures to make for an all-video future, or it’s a brand new platform emerging to cater to live video content, specifically, the list goes on.
So, considering all the new platforms popping up and the fact that more will undoubtably evolve and emerge moving forward, why not start creating content to use on them? You know at least a portion of the people you’re trying to reach will be spending some time on them.
Now, just remember that, no matter the platform, you need to do your research to determine if it’s right for you, your mission, the content you create, and the people you’re trying to reach before creating any content for it.
Really, the question you should be asking is why not?
The bottom line is that, no matter what you do nor why you’re doing it, chances are that video can help. It’s just that you may not yet have realized just how much it can help you and in how many different aspects.
Video content doesn’t just have the power to teach the people who view it but you as well, not to mention the benefits it presents related to your searchability.
Then there are all the new platforms for videos that are emerging and will likely continue to emerge in the future, and the communities of people that will spring up around them.
There are plenty more reasons to strongly consider folding video production into your strategy if you haven’t already, but really, if these ones don’t compel you to give it a shot, we don’t know what will.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video production, a commercial video, a feature film, etc., at KVibe, we create to inspire.