At this point, if you don’t yet see the value of live video, you’re just late to the party, but for some general info, check out this post, Live-Streaming Video Production and All the Possibilities It Presents.
The point is, it works. If you still don’t believe it, just look at some of the major social media players like Facebook which have read the writing on the wall and have, in turn, started making changes to better cater to live video and the people who view as well as make it.
The thing is, for the most part, not even those who have taken the dive into creating live video, namely Facebook live video, are getting all they can for their efforts, and as longtime NY / NJ video production pros, we have some tips that can help you avoid the same fate.
Be up front and yourself.
Because everything’s happening live, it can be tempting to simply jump right into the main mission of your video as soon as your live viewing experience begins. After all, if you’ve got the viewers, you don’t want to lose them.
However, lose them is exactly what you’ll do if you don’t provide some context of you and your content. Who are you? Why are you going live in the first place? What kind of information are you going to be giving viewers and why should you be the one giving it?
The point is, no matter what the central mission of your live video is, people won’t be inclined to watch it if they don’t have some idea of who’s presenting it to them and why they need to see and hear it, fast.
So, give them some context up front and early on in the live viewing experience and, from there, honesty and authenticity are key to live video success. Again, with everything happening live, it can be tempting to put on a bit of a performance once you go live. It’s kind of instinctual, but you need to resist that instinct. Why?
Because one of the major parts of the allure of live video for viewers is its inherent spontaneity. Viewers like the anything-can-happen vibe that often accompanies live videos, so you’re far better off embracing that and being your genuine and honest self once you go live rather than putting on a show.
Don’t skimp on sight and sound quality.
There’s a big difference between being spontaneous and being sloppy. Yes, viewers appreciate the spontaneity of live video and the inherent authenticity it leads to, but that doesn’t mean they’ll put up with shoddy production quality to see it.
Too many individuals and brands using live video think that taking their content live allows them to be a little more lackadaisical with the overall quality of their sound and lighting, but that’s simply not true.
Many use smartphones to bring their live viewing experiences to life, but while smartphones come equipped with some pretty amazing cameras nowadays, their microphones aren’t nearly as impressive, which is why you need to seriously consider using better mics for the job.
Again, though, we’ve been doing video production in NY and NJ for years now and take it from us, shoddy sound quality isn’t the only issue with so many live videos at the moment, as many live video creators are also skimping on their lighting setup.
Now, it’s not as if you have to go nuts and come up with the most elaborate, artistic lighting setup, but the bottom line is that shoddy sound and lighting will make for an unprofessional viewing experience at best, and an incomprehensible one at worst. That doesn’t change just because you’re going live.
Timing is everything.
When it comes to live video, it’s all about timing. After all, the last thing you want is to put in all the time and effort it takes to create a live video experience only to then barely have an audience for it, if at all.
That’s why doing what it takes to promote your live video so that viewers are at least aware of it before it happens is so important. However, what good are your promotional efforts if your start time is simply a bad fit for the viewers you’re trying to reach?
So, you need to try to find the ideal time to start your live viewing experience, and that starts with having a firm understanding of your target audience, of course. You need to learn as much about them as possible, and even when you do, there will still undoubtably be an issue with finding the perfect time for every single member of your audience.
The best bet may be to do a poll on the social site beforehand to get an idea of all the times that your various viewers deem ideal so that you can then come up with a good compromise between them.
No matter how you do it, though, make no mistake, the timing of your live video will be key to not only increasing the size of your overall audience but also to getting more participation and interaction out of them.
All live video basics apply.
For some more Facebook Live tips, specifically, check out this post, 4 Tips for Tailoring Your Videos for Facebook Live, but from there, all the basics of live video production and marketing apply.
For example, having a solid plan in place for your live video early on in the process will make a huge difference, as will how you go about promoting your upcoming live experience to viewers and how you engage and interact with them throughout its runtime.
And remember that live video of any kind presents some distinct issues such as dealing with disruptive comments or behavior while the viewing experience is still in progress, so you need to be prepared to think and act on the fly.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a corporate video, commercial, or feature film, at KVibe, we create to inspire.