It’s no secret that there are more platforms on which to showcase your videos than ever before. You just need to do what it takes to determine which are right for you and your mission, but some people still can’t seem to wrap their heads around the fact that, no matter which you choose, each of these platforms demands its own approach.
And two that have quickly become major players in terms of video content are Facebook and Twitter. However, they’re also two platforms that far too often get lumped together by videomakers and marketers.
No matter which particular industry you’re in nor what, exactly, you do in it, video can probably help. All the big brands have figured it out, and if you haven’t started creating video content for the people you’re trying to reach yet, you may want to seriously think about following suit.
The thing is, for most businesses, that entails getting someone from within their organization to represent their brand on camera, and that’s a pretty big responsibility. So, how do you know if you’ve found the right person for the job?