It’s that time of the year again, and yes, most of the people and/or brands who use video to connect with the people they’re trying to connect with have probably already done most of the planning and work.
But for those who haven’t yet set their holiday video plans in stone, don’t fret, because while that does mean that you have a lot of work to do and not much time to do it, it also means that things are still fluid enough to make adjustments.
Getting a video to go viral isn’t easy. In fact, it’s like catching lightning in a bottle. You can take measures to try to get your video content to go viral—and you should—but nothing is guaranteed, and timing has a lot to do with it.
To learn about some of the things that most viral videos have in common, check out this post, Some of the Traits That Almost Every Viral Video Has in Common, but today’s post isn’t about going viral, but what to do if you’re lucky enough to do it.
We all know, or at least should know by now, that you shouldn’t even start production videos until you have a plan in place to measure their success. Without one, you’ll almost definitely end up learning later on down the line that you’ve wasted your time in one way or another.
The thing is, contrary to what many of the videomakers, marketers, brands, and individuals who are using video to accomplish their mission believe, measuring the performance and, hopefully, success of video content isn’t as easy as it seems.
We talk a lot around here about the measures you can take and changes you can make to better your video strategy. After all, it’s an ever-evolving industry and form of content, and you need to be able to keep up to continue finding success.
The thing is that sometimes we forget just how many videomakers, marketers, brands, etc., still haven’t even started using video to help connect with people and accomplish their mission, whatever that may be.
Of course you want your videos to go viral. Every videomaker, business, and marketer wants their videos to go viral. The thing is, it’s not that easy, nor is it simple. In fact, getting your video content to go viral is a lot like catching lightning in a bottle.
There are a lot of people out there creating great content that doesn’t go viral simply because of timing, or some other variable. The point is that going viral isn’t a very realistic objective, but that doesn’t mean that you shouldn’t always try to make videos that have what it takes to do it.