It’s that time of the year again, and yes, most of the people and/or brands who use video to connect with the people they’re trying to connect with have probably already done most of the planning and work.
But for those who haven’t yet set their holiday video plans in stone, don’t fret, because while that does mean that you have a lot of work to do and not much time to do it, it also means that things are still fluid enough to make adjustments.
And as longtime NY / NJ video production pros who’ve been through our share of holiday seasons, we’ve picked up a few tricks along the way that may help dictate what, exactly, those adjustments should be.
Build a campaign around a clever holiday hashtag.
It’s all about how you share and promote your videos nowadays. Yes, you still need to create high-quality content that’s genuinely relevant and of interest to your target audience, but with all the advanced tools and technologies out there now, that’s not nearly as hard as it used to be.
The key is how you set your videos apart now, and one way to do that, especially during the holiday season, is by building a campaign around a clever holiday hashtag which somehow ties back in with you and your mission.
Now that doesn’t mean that the hashtag has to include your or your brand’s actual name or slogan or anything like that. In fact, that doesn’t tend to be the best approach. It’s not that it never works, but just that it’s not necessary.
The better bet is to try to create a hashtag that ties in with the spirit of the season as well as your own identity. Try to come up with something that speaks to the holidays, but at the same time, to your own personality and voice.
Then, launch the hashtag campaign along with a branded video, and with any luck, you’ll catch some of that holiday buzz and get the people you’re trying to reach, and possibly some others, to learn more about you and what you’re all about along the way.
To learn more about using hashtags, check out this great post from Hubspot.com,
Run a video contest.
The holiday season is the season of giving, after all, so it only makes sense to do some giving of your own, and one way to get into that holiday spirit is by running a season-inspired contest and giving the winner something for nothing.
What the actual prize or prizes are obviously depends on you and what you do or offer, but making the contest video-based is a no-brainer in this day and age. It’s just so easy for people to shoot video now, and when it comes to contests, the easier the entry process the better.
All the person has to do is post their video submission along with the appropriate hashtag on the right platform. The winner is the one who gets the most likes, shares, etc. It’s that simple, but where it gets tricky is how you tie the holidays along with your brand or voice in with the contest.
It could be a video of the best reaction to receiving your product as a Christmas gift, the best holiday prank, or just simply have something to do with the holiday spirit. As long as you take measures to connect your own identity to it all, then go for it.
Use live video to educate your audience.
No matter what you’re trying to accomplish with your video content, chances are that you’d welcome any and every chance to tell the people with whom you’re trying to connect a little more about why you do what you do and how you believe it’s valuable. That’s exactly what live video can do.
It gives you that opportunity, and what better time to make yourself available to sit down and communicate with viewers than during the holidays. It’s the gift-hunting season and they’ll be in the habit of learning about all the benefits and issues of various products, services, etc.
So, use live video to field their questions, discuss their concerns, address their issues, etc. You could even do a product demonstration, the point is, be there to interact and inform, and make it as convenient as possible for them. They’ll appreciate your efforts, and if other people doing the same thing that you do aren’t providing these types of opportunities, then you better believe your content will stand out.
And we’ve already worked with live video enough in our own experience in video production in NY and NJ to know that it still has a shiny new allure on it at the moment. Viewers like tuning in to a live experience simply because it’s live and anything can happen.
There’s an inherent spontaneity and, more importantly, authenticity to that. However, while that’s a large part of the appeal of live video, it also means that you need to take measures to ensure you’re ready for all that live video entails. To learn more about that, check out this post, Live-Streaming Video Production and All the Possibilities It Presents.
The key is to tell not sell.
Now, those aren’t the only ways to use video to get in on the holiday spirit, but if you haven’t gotten the picture yet, you can’t be too salesy in your approach to creating video content, and that becomes even more critical during the holiday season. People are longing, yearning to feel the holiday spirit and cheer, not to be sold at.
So, no matter what you do, rather than trying to promote yourself and what you do or offer, just focus on the stories your videos tell, whether they’re the videos you create or those people submit to your contest. If the message aligns with your identity and voice, then by all means, go for it.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a commercial, corporate video, or a feature film, etc., at KVibe, we’re in the business of creating to inspire.