No matter the industry you’re in nor what you do in it, if you’re not yet using social media to connect with the people you’re trying to connect with, then you’re missing out. Period. It’s just that simple now.
People from all walks of life use these platforms to interact with friends and family, get their news, find interesting content, share interesting content, reconnect with old friends, have a laugh, have a cry, etc. The point is that people use social media for so many different reasons now.
We talk a lot around here about the importance of creating video content specifically intended for social media use. The two just go together like peanut butter & jelly, and that’s not changing any time soon.
But that doesn’t mean the social platforms themselves aren’t changing, nor that they won’t continue to. They are, and they will, and it’s up to you to keep up, which is why it’s so important to keep an eye on the current social media trends that could reshape your approach to creating video content.