It’s no secret that you have to tap into the emotions of the viewers you’re trying to reach to give your video content any real chance of making a genuine connection with them and having an impact powerful enough to remember.
It’s also no secret that tapping into positive emotions are the better bet, although there’s plenty upside in the negative ones, too. The point is that you need to try to strike an emotional chord, any emotional chord.
The holiday season is well underway and it’s become pretty clear that it’s going to be tumultuous one, what with the recent election and the overall sense of global unease that seems to have come with it.
It’s even gotten a lot of people talking revolution, and that’s perfectly understandable. So, with that in mind and the spirit of giving that accompanies every holiday season in the air, we thought we’d start a revolution of our own: #TheGiveRevolution.
No matter what you’re trying to accomplish with your video content nor the particular audience you’re trying to reach, going viral would be a big deal. It’s not easy, but if it happens, it can open a lot of doors.
The thing is that going viral isn’t just a bit of a challenge. In fact, it’s like catching lightning in a bottle. Being in the right place at the right time has a lot to do with it, which is why you can’t really make it a goal as much as just do everything you can to give yourself a real shot.
We know. It’s that time of the year and it can be tempting to just put everything on hold until after the holidays, but the thing is that the holiday season is actually the perfect time to build stronger connections via video.
That is, if you do it right, because simply making some holiday-themed content won’t cut it. It comes down to the particular kinds of videos you create, and the message you try to send with them.
We talk a lot around here about the rise of Facebook Live and the value it presents to brands, marketers, and anyone else creating video content to try and reach people and accomplish a mission, whatever that may be.
It truly is a game-changer, and for some tips on what you need to remember and prepare for when going live on Facebook, check out this post, 4 Tips for Tailoring Your Videos for Facebook Live. But today’s post isn’t about what you need to do when posting your live videos.
As NY / NJ video production pros, it’s our responsibility to keep a close watch on the current trends in the industry, and to do what it takes to separate them from the fads to see if they’re worthwhile.
But it’s not just about acknowledging them and potentially folding them into your video and marketing plans. Trends can also be very telling, if you take the time to listen, and know how.