We talk a lot around here about the rise of Facebook Live and the value it presents to brands, marketers, and anyone else creating video content to try and reach people and accomplish a mission, whatever that may be.
It truly is a game-changer, and for some tips on what you need to remember and prepare for when going live on Facebook, check out this post, 4 Tips for Tailoring Your Videos for Facebook Live. But today’s post isn’t about what you need to do when posting your live videos.
It’s about the kinds of live videos you should make for the platform in the first place, and as NY / NJ video production pros who make it our business to explore every possible avenue for our content, we have a few ideas.
Break news and updates.
Probably the most obvious use of live video is to break news and provide up-to-the-minute updates. It just makes sense. After all, live video has an inherent sense of urgency. It’s one of reasons it’s so popular.
So, why not leverage that by creating content with a similar sense of urgency? It’s a classic case of form fitting function, and when that happens, trust us, the best bet is to just go along with it.
Now, not every brand or videomaker is in an industry in which news breaks that much, if at all, and some simply don’t need to announce updates all that frequently, so putting in the time and effort it takes to create these kinds of live videos just doesn’t make much sense for everyone.
It really comes down to what you do, why you do it, and the people you’re trying to reach, but if you’re in an industry in which news breaks a lot and you find yourself announcing updates fairly often, then using live video to get that kind of information across is a no-brainer.
Take viewers behind the scenes.
Again, live video’s inherent sense of urgency is one of the main parts of its allure, but it’s not the only part. There’s also an inherent spontaneity to it. It’s as if anything can happen, and viewers love that.
That’s why it’s such a perfect vessel for bringing viewers behind the scenes of a typical day at the office or workplace, or backstage at a live event or ongoing project. Live video has the power to make viewers feel like they’re getting the genuine experience of being there.
That is, if you allow the authentic experience to be recorded, because take it from us as longtime NY / NJ video production pros, if you try to project a false image or atmosphere in your live video, it’ll likely end up feeling exactly that, false.
Authenticity is another big part the allure of live video, so you don’t want that. Instead, just try to give viewers a feel for what it’s really like behind the curtain. Even if it’s not as fun or comical or exciting as you may have hoped, it’ll be authentic.
Take their questions.
Another one of the things that live video can do which no other kind of content can is allow you to interact with viewers directly, face to face, in real time. It’s as close to an in-person meeting as you’re going to get, without actually meeting in person of course.
That’s why another one of the best ways to use Facebook Live is as a vessel through which you can allow viewers to ask any questions and make any comments they want. Then, you can answer, respond to, and address all of them as best you can.
It’s just another way of leveraging the immediacy of the format. However, one thing you need to be mindful of when creating these types of videos is the potential for inappropriate or disruptive comments, questions, etc. You need to have a plan in place for dealing with that part of the equation.
For more on some of the basic issues and concerns pertaining to live video, in general, check out this post, Live-Streaming Video Production and All the Possibilities It Presents.
Show them real, live people.
We’ve talked about taking viewers behind the scenes, we’ve talked about taking their questions live, but there’s also value in taking a step back once in while. What does that mean? It means another great way to use Facebook Live video is to let your fans, followers, and previous customers shine.
It could be a testimonial from a previous client, an interview with a fan or influencer, a video showcasing other customers using your product, etc. The point is, no matter what you do or offer, chances are that there are plenty of opportunities to use live video to showcase other people your viewers can relate to.
It’s yet another way of providing the people you’re trying to reach with authentic content. After all, you can’t get much more authentic than seeing and hearing from people who aren’t actually a part of the organization.
These kinds of people won’t have any obligation to promote or sell anything, which means that viewers will be far more inclined to trust them and whatever message it is that they’re delivering via live video.
That’s just the tip of the iceberg.
Those are just a few of the ways you can use Facebook Live video to better reach and connect with your target audience. For example, depending on what you do, you may also want to try live event recaps, live thoughts-of-the-day videos, or live product demonstrations (whether done by you or customers).
And being that Facebook Live and other platforms like it are still somewhat new, it’s the perfect place to try out brand new kinds of content that you think may be right for the style and platform.
The bottom line is that live video offers something that no other form of content can, and the more kinds of videos you can create to leverage that unique attraction and capability, the better.
About Us: KVibe Productions, a full-service film & video production company in NJ / NY, can handle every aspect of the production process. Whether it’s a commercial, corporate video, or a feature film, etc., at KVibe, we create to inspire.