It’s no secret that reaching and connecting with people is a different ballgame than it used to be, nor that video content offers a unique appeal, one that no other form can match. Most people get that much by now.
But as NY and NJ video production pros whose business it is to know just what exactly makes video so special, we decided to take a closer look at what really separates video content from the rest. Read on to learn more.
For those who haven’t caught on just yet, Snapchat—or Snap, as they’re calling the brand now—is no joke. Its core allure of temporary content has proven to be a real attraction for people in an age of ever-growing privacy concerns.
That means that it’s also, at the very least, worth some serious thought when it comes to reaching the people you’re trying to reach with your video content. For some tips on how to do that, check out this post, How to Tailor Your Video Production Plan for Snapchat Just Like That!, but that’s not what today’s post is about.
We talk a lot around here about the importance of videos as opposed to other forms of content these days. People are craving it, and there seem to be new platforms popping up almost every day to cater to those people.
While that means good things for videomakers who’ve already invested in creating videos to accomplish whatever mission they’re trying to accomplish, it also means that it’s harder than ever to make videos that stand out enough to be noticed. One way to do it, however, is to make them more immersive.