Video production is an ever-evolving industry and we who’ve been at it for a while tend to get so caught up in trying to keep pace with the changing tides that we forget about the kinds of things that bog you down in the beginning.
And we’ve been doing video production in NY and NJ for long enough to know that even those things change. So, we thought we’d pass on some advice for those just starting to create video content.
Whatever your reason may be for creating video content, an interview, or possibly interviews, may be part of the plan, whether you’re the one getting interviewed, doing the interviewing, or aren’t directly involved yet there will some form of one at some point.
It makes sense. After all, the reason so many videomakers choose to include an interview or interviews in some way is because they work. They give viewers a chance to hear the message from the horse’s mouth, as they say, and that can go a long way toward getting them to relate to and engage with your content.
Coming up with an outline for your video script is always a good idea. In fact, doing so is practically mandatory. But simply running through those brief points in the video itself won’t make for the best story, and that’s not good.
Yes, you want your video content to help you achieve your goals, whatever they may be, but it won’t have any chance of doing that if your audience isn’t engaged, and that takes quality storytelling.
If you’ve already taken the plunge into video production and marketing, good thinking. If you’re still holding out, trust us, it’s time to get into it. No matter your mission or message nor the specific kinds of viewers you’re trying to connect with, video can help.
However, whether you haven’t started creating video yet, you’re new to the process, or you’ve been at it for a while, things have changed. Viewers know what they want and what they don’t want, and any old video won’t cut it anymore.
Yes, videos are easier to create than ever, for the most part at least. Creating effective videos is another story, but the point is that the video production process doesn’t have to be as complicated nor expensive as it used to be nowadays.
But that doesn’t mean that video content just appears overnight. Creating videos still takes time, thought, and effort, no matter your overall objectives nor the particular viewers you’re trying to reach. And all that time, thought, and effort can be easily wasted, which is why the thumbnails you choose are so important.
If you’re making videos to try and connect with people via the internet, then the search friendliness of those videos should be paramount to you, no matter your overall message or objectives. After all, you do want people to be able to find and watch your video, right?
Of course you do, which is why you need to do every and anything you can to ensure your videos are easily searchable. That means taking care of the basics like crafting a catchy title, choosing an enticing thumbnail, and writing a quality, well-optimized description.