If you’re making videos to try and connect with people via the internet, then the search friendliness of those videos should be paramount to you, no matter your overall message or objectives. After all, you do want people to be able to find and watch your video, right?
Of course you do, which is why you need to do every and anything you can to ensure your videos are easily searchable. That means taking care of the basics like crafting a catchy title, choosing an enticing thumbnail, and writing a quality, well-optimized description.
But that’s not all you can do, and as longtime NY / NJ video production pros, we know a few tricks for making videos a little more search friendly. So, read on, or don’t, and just keep on spinning your wheels.
1. Transcribe your videos.
The whole allure of video, as opposed to other forms of content, is that it’s effortless. Viewers don’t need to put much work into consuming it. Actually, they don’t need to do anything at all besides sit back, watch, and learn, or laugh, or be moved, etc.
The point is that the ease with which viewers can watch video is a huge part of its attraction and popularity, but the viewing experience isn’t nearly as easy for the search engines. In fact, it’s impossible. Search engines cannot physically watch your videos, so they rely on any accompanying text to gain an understanding of what the content’s all about and how to properly index it.
That’s why it can be so helpful to add transcripts of your videos to web pages. That way, you can make it easier for the search engines to index your content, but the search benefits go further than that.
Web pages with a lot of text are more likely to show up very high in the search results. So, even if a searcher would rather watch the video than even glimpse at the text, there’s a better chance they’ll find your video if there’s a big written transcript below it. That is, if you use the right keywords and phrases, but that’s a different story.
It’s not just about the bots either, as people are more impatient than ever these days, and transcripts allow them to skim through the whole thing or to certain parts. They just take time to create, and for more on that, check out this post from Brightcove.com, 3 Ways Transcripts Elevate Video SEO.
2. Use closed captions.
Again, the search engines need to gain an understanding of and index your video content in some way and text makes the most sense, which is also why including closed captions with your videos is another great way to make them more search friendly.
Still don’t get it? Think of it like this, to index a news or blog article, the search engines have the title, byline, subheadings, and the entire body of text with which to do it. That kind of content simply already speaks their language.
But while a video has a title and possibly description, which should both be optimized for search, the body of the content is the video itself. So, that leaves very little for the search engines to actually crawl and learn from.
That’s why transcriptions are so helpful, and it’s why closed captions are equally powerful when it comes to search friendliness as well. Also, just like transcriptions, captions offer some benefits to the human beings you want consuming your content too.
Deaf people or those with hearing disabilities or issues will obviously appreciate the addition of closed captions, and they’re not the only ones. We’ve been in video production in New York and New Jersey for a long time now and take it from us, any viewer in an environment in which sound may be an issue will love the option too.
On top of all that, believe it or not, captions can be a big help in terms of keeping the people who are watching your videos engaged. It provides another layer for them to follow along with, and that alone can keep them watching until the end.
3. Translate your captions.
Now, making your videos more search friendly doesn’t just mean to the bots and potential viewers in America. After all, you don’t want to limit your viewership to English speakers only, do you?
So, why not also add multilingual subtitles to your videos? That way, anyone will be able to understand and enjoy your videos, no matter where they’re from nor what language they speak, and you’ll just be providing more text for the search engines.
Translated content isn’t considered to be duplicate content by the search engines, so you don’t have to worry about that, and if you don’t know what duplicate content is, all you need to know is that the search engines don’t like it.
And if you’ve already managed to acquire some viewers from other parts of the world, then this one should be a no-brainer. You’ll be improving their overall viewing experience and improving your position on non-English search pages.
People love video, but search engines love text.
One last tip: Creating a separate web page for each video so that you can use specific keywords and content is another great way of improving their search friendliness, but the bottom line is, if you’re starting to recognize a pattern here, you’re right.
Because the search engines cannot physically watch your videos, they need to consume the content in a different way, namely via text, which is why you need to provide them with that text, at least if you want your videos to have any chance of being found easily, and let’s face it, which videomaker wouldn’t want that?
So, use transcriptions, provide captions, and include subtitles in multiple languages. After all, there’s really no excuse nor downside, and you’ll be left with a bunch of text you can use to build other kinds of content. It just comes down to taking the time to do it, but trust us, if you do, it’ll be well worth it.
About Us: KVibe Productions, a New York/New Jersey full-service film & video production company, can handle every aspect of the production process. Whether it’s a commercial, corporate video, or a feature film, etc., at KVibe, we always create to inspire.