Video production is an ever-evolving industry and we who’ve been at it for a while tend to get so caught up in trying to keep pace with the changing tides that we forget about the kinds of things that bog you down in the beginning.
And we’ve been doing video production in NY and NJ for long enough to know that even those things change. So, we thought we’d pass on some advice for those just starting to create video content.
Don’t rush into production.
It may seem tempting to just throw some rough form of an idea together, gather the necessary equipment and people, and get right to the actual production phase because that’s where all the magic happens.
But the thing is that while some of the magic does indeed happen during production, there’s also plenty of magic to be made in pre and post production as well, which is something people new to the process may not fully understand.
That’s why the majority of even the most experienced filmmakers won’t move into production until the script is as tight and captivating as it can be, and why they still take the time to storyboard every single shot and make detailed shot lists after so many years in the business.
We haven’t even mentioned things like location scouting and casting, but the point is that you can’t underestimate the importance of all the work that goes into a video project before you even begin to shoot it.
For more on that, check out this post, Film and Video Pre-Production Tips for Creating a Better Production and Better Project.
Try to tell a story.
Being new to video production and marketing, you may think it’s enough to simply record a brief intro to yourself, your brand, your mission, etc., and call it a day, but it’s not. Take it from us as longtime NY / NJ video production pros, it never is.
It’s not that a basic intro video is a bad idea; it’s not, and they tend to work pretty well actually. It’s just that you should never approach any video project like that, no matter how many you’ve work on previously.
Whether it’s your first time out or your 100th, you always need to look for every possible way to connect with your viewers, to make them feel something, to make them remember something. There’s just too much other video content out there to approach it any other way.
That’s why you need to have a firm understanding of who the people with whom you’re trying to connect are, and why you need to always aim to tell a story that will help make that connection with them.
It could be your story, it could be a customer, fan, or follower’s story, but the bottom line is that being new to the video production process doesn’t mean you can just throw any old content together, at least not if you want it to be effective in any way.
Respect the craft of video production.
We’ve all seen viral videos that make no attempt to appear to be made by professionals. It just has nothing to do with their appeal, and audiences have grown used to the look and feel. In fact, many like the sense of intimacy the style leads to.
And while using your phone to make quick live videos and things like that is perfectly acceptable—in fact, it’s a really good idea—that doesn’t mean that every video you create should look like that.
If you’re aiming to make one of those intro videos like mentioned above, for instance, or you’re looking to bring viewers on a tour of your workspace, then the amateur approach probably isn’t the best idea.
In cases like those, you’ll want some decent equipment, and you’ll want the people shooting your video to know how to do it in a creative, artistic, and effective way. You don’t just want them to make sure everything’s in frame and shoot. Why?
Again, there’s too much video content out there now. You need to do everything you can to make yours stand out, and there’s far too much to gain in working with people who know how to tell your story with video in a way that will make the message more impactful, and more memorable.
That could mean taking the time to educate yourself or those around you who are willing to help or it could mean enlisting the help of a professional video crew, but no matter how you do it, just remember that video production is an art, not just a business tool.
Don’t just try to fit in.
We get it. When you’re new to anything, all you typically want to do is to do it like the ones who are already doing it and doing it well. It makes sense. If it worked for them, then maybe it’ll work for you.
The thing is, while you should absolutely look to certain competitors, influencers, success stories, etc., for inspiration and ideas for your own videos, you shouldn’t simply try to duplicate their success.
You can, and should, try to weave what works into your own content, yes, but you need to do exactly that, make it your own, whether you do it through the story itself, the cinematography, the sound design, the use of lighting, the editing, etc.
No one’s saying that it’s easy, because it’s not. But striving to make videos that have what it takes to succeed yet also have something completely unique to you and your mission is a better move than trying to make videos exactly like the rest.
There’s plenty more to learn…
Like mentioned above, video production isn’t just a helpful tool. It’s an art, and you’ll get a lot more out of it if you learn how to use that to your advantage. For some more beginner tips, check out this post, 3 Tips for First-Time Film and Video Makers.
Just remember that while videos are easier than ever to create, that doesn’t mean they don’t take time and effort to make. So, it’s important to educate yourself as much as possible when starting out to avoid wasting as much time as possible. We hope these tips help.
About Us: KVibe Productions, a New York/New Jersey full-service film & video production company, can handle every aspect of the production process. Whether it’s a commercial, corporate video, or a feature film, etc., at KVibe, we always create to inspire.